The International Man Of Mystery?

Are you the law's international man of mystery? The answer to the prayers of corporate counsel in global companies? Can you leap jurisdictions with a single bound? Effortlessly unravel the tangle of law, culture and procedure? Wrap your arms around a wriggling mass of seemingly conflicting regulations...

Cloud Computing May Be Bad for Marketing

With cloud computing being all the rage, be very cautious about thinking that you can undertake your business development activities from behind your desk utilizing only your computer. It is true that the "clouds" may actually increase efficiency in handling and collaborating with your...

So you’re an equity partner – big deal!

Last week I was given a business card by a lawyer I was talking to. On the card, underneath their name, was written "Equity Partner" in a fairly bold, not-to-be-missed font. Tony showed the proof of his "Legal Jedi Master" card to the managing partner more in hope than expectation...

A shiny new law firm

With deregulation of the market looming here in the UK, opinion varies wildly over what the likely impact will be. Some speak of decimation of the high street, and the end of the traditional law firm as we know it. Others are more conservative and see a simple acceleration of the move...

How you can monitor social media buzz about you

Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on...

Clients Still Hire Lawyers Not Law Firms, So Get Off Your Duff!

Over the years I have met many a lawyer who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm can't do it. Individual lawyers must, because clients continue to hire lawyers, not law firms. In a recent article entitled "How to Make It Rain By Marketing...

The five skills of highly effective in-house lawyers

I spent some time this week with a group of in-house lawyers facilitating a discussion around the skills and capabilities that corporate counsel need to be a success, particularly if they are just making the transition from private practice. The group itself was very diverse, ranging from a...

Marketing Tip: Avoid Malpractice Claims

Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that is pretty darn obvious. But stay with me a minute...

The Tao Of Law Firm Strategy

Differentiation is getting harder for law firms. We all know that. Clients constantly state that they want their lawyers to have deeper knowledge of their business and environment. As the market changes, more and more firms are re-examining their business model and questioning how they are...

The in-house law firm – the future of corporate law departments?

I'm a big fan of Tom Peters . Not just because he genuinely interacts with his followers on Twitter , not just because he's passionate about what he writes about, and not just because he presents (presentations, books) in some pretty cool ways. I'm a fan because he has some great ideas...

Only 5 months left to meet your 2011 marketing goals

I received an email this morning from the CMO Council on its "Marketing Outlook for 2011." While the research study made more sense to report in Q1, it's worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with...

An introduction to legal project management (Part 1 of 3)

This series of posts is a slightly extended version of an article that appeared in the July 2011 issue of Managing Partner magazine . To download a PDF of the published version of my article, click here . In one sense, any lawyer who has ever planned a budget or managed an associate has acted...

Lawyers – ask why they buy, not why they didn’t

Have you ever thought about the reason people choose to buy legal services from a particular firm? Sure, if you're a lawyer in practice (or a business development professional at a law firm) you may have spent some time debriefing why you lost a tender, but have you actually talked to some...

An introduction to legal project management (Part 2 of 3)

This series of posts is a slightly extended version of an article that appeared in the July 2011 issue of Managing Partner magazine . To download a PDF of the published version of my article, click here . Problems like the ones described last week could be reduced or eliminated by focusing on...

Why sorry is the hardest word

I had a very interesting conversation with a colleague yesterday around a workshop he was facilitating for a fairly sizeable group of lawyers. As part of the discussion he asked the question "how many of you have ever been the subject of a client complaint". Our subsequent discussion...

The Joy Of Secs (secondments)

I've been hanging out with a lot of in-house counsel recently, and one thing's clear. They love their secondees. Really love them. Whether it's a GC who is relying on a specialist skill set that he or she can't quite find the budget to recruit, a mid-level corporate counsel...

Martindale's Counsel to Counsel Forum - Managing Investigations, Compliance and Audits in Today's Tough Markets

I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are "best practice" exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received CLE programs by buyers of legal services and...

What’s the end game?

I was with a group of law firm partners from different City firms this week, listening to them discuss a case study about super-profitable US law firm Wachtell, Lipton, Rosen & Katz. Aside from their phenomenally successful business model and profitability (with the Amlaw100 reporting profit...

The legal market place – carnage or opportunity?

When you look at the legal marketplace, what do you see? With the implementation of the far reaching Legal Services Act finally happening in the UK (albeit with some fairly significant delays in related regulation), it seems the right time to step back and assess the state of the market. Talking...

Excuse me, I think your pricing is broken

I was pleased to read the post on 3 geeks about value billing as this is definitely a topic that needs exploring further, not least because I'm astonished by the number of law firm partners who continually tell me that it's for clients to find a pricing model that works for the firm's...

The Social Media conversation we should be having - Part 1.

There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don't have approved policies - they are in permanent "draft" mode, perhaps because they don't really want to commit to anything they don't fully understand. I...

How does the "last mile" relate to lawyers' website biographies?

The "last mile" is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product's last mile before it gets to market and on store shelves. Apparently, it's the hardest and most...

Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard-thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according...

Have you heard about "Twitterology?" It's the latest hot new science.

Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com . In a recent New York Times...

Individual and Firm Brands Are Not Mutually Exclusive

In a couple of posts back in 2009, I talked about the importance of a personal brand , as well as its relation to the firm's brand . Both are important, but the personal brand is more critical since clients hire lawyers in most cases, not the law firm. In this month's issue of Law Practice...