Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers discourage themselves, and sometimes are discouraged...
When a group of law firm partners
discusses significant changes in their respective firms, one of them will
almost certainly say: "But no other firm in our market does this..."
We have three responses that we ask
our clients to consider:
First, are you sure? We
have frequently discovered...