Commentary on Law360 Post, "How to Make it Rain by Marketing Individual Lawyers"

A legal marketing friend, John Eix, head of Regional Business Development - Texas for Hunton & Williams , sent me a June 24, 2011 Law360 article that I finally had a moment to read. It covers the age-old question of, "Do clients hire law firms or lawyers?" I have always insisted that...

How you can monitor social media buzz about you

Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on...

Social media for introverts - Guest post by Paul S. Grabowski

I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the...

Only 5 months left to meet your 2011 marketing goals

I received an email this morning from the CMO Council on its "Marketing Outlook for 2011." While the research study made more sense to report in Q1, it's worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with...

Happy 20th Birthday World Wide Web!

August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians Blog post, the anniversary...

Law Firms on Facebook - More than a toe in the water

If I had a nickel for every time a lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For those lawyers and firms who are more timid, assume...

One of the next big things in law firm websites: Video done right.

Everyone who knows Adam Stock , the Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an early adopter of most things technology. He's a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming...

The Relaunch of MoFo Mojo (the MoFo website)

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has...