Greenberg Glusker Enjoys Successful 'Re-launch' of InterAction with Internal Branding Campaign

Greenberg Glusker's partners recognized the importance of Client Relationship Management (CRM) software technology long before many other firms, implementing InterAction®-a LexisNexis® product-in 2003. However, in the absence of a strong internal adoption effort, the software was not truly...

A Firm's Brand is Worthless...

...If the lawyers who helped establish the brand depart. That is the real lesson of Howrey's demise, according to John Hellerman . In an excellent article published on Law360 yesterday, he points out how Howrey was praised in recent years for its branding campaign and its success; but couldn't...