According to the November 28, 2000, issue of Business 2.0, ecommerce abuses alone are estimated to cost companies about $25 billion in worldwide losses every year, largely from online counterfeiting.

Markmonitor is the first company to offer customers a full suite of online, real-time tools allowing them to monitor the use of brand names in both hidden and visible texts of Web sites, and in links, banner ads, message boards and domain names. The company’s comprehensive tool kit includes SmartReports, which incorporate patent-pending trademark identification and protection technology to identify the most serious Internet brand misuse issues, such as cybersquatting, name infringement, dilution, tarnishment and web traffic diversion. It also includes QuickTools, which provide real-time online protection against trademark abuse.

“Markmonitor extends LexisNexis’ formidable research and knowledge-management services to identify and protect brands on the Internet,” said Faisal Shah, Chief Executive Officer of Markmonitor. “Brand names and corporate identities are essential intellectual property that companies need to protect to remain viable and competitive. Through Markmonitor’s service, LexisNexis customers will have access to easy, affordable technology for managing the daunting task of combing thousands of Web sites that could potentially be a problem.”

“Markmonitor’s Internet intelligence services complement the robust arsenal of intellectual property products already available on LexisNexis, including U.S. Patent and Trademark Office decisions, the Federal Register, U.S. and European patents, U.S. trademarks, U.S. copyrights as well as exclusive access to Matthew Bender authoritative treatises such as Nimmer on Copyright, Chisum on Patents and Trademark Protection and Practice by Jerome Gilson,” stated Jeff Pfeifer, Vice President of Large Law Firm Marketing for LexisNexis. “Markmonitor’s cutting-edge technology offers our customers the security and protection they need in today’s online market.”

Subscriptions to Markmonitor’s suite of services will be available in late May through LexisNexis representatives.

About Markmonitor

Markmonitor is the first company to offer a full suite of real-time trademark and brand protection tools and services to monitor the Internet for the use of brand names in hidden and visible text on web sites, and in links, banner ads, message boards and domain names. The company’s comprehensive services incorporate patent-pending technology to identify the most serious Internet brand misuse issues, and to provide real-time, online protection against trademark abuse.

Founded in 1998, Markmonitor has quickly established itself as a leader in the trademark and brand protection market, and provides services to major corporations and law firms around the world. The company is headquartered in Boise, Idaho, and has sales offices in New York and Los Angeles. For more information, please contact Markmonitor at 1-800-377-7520 or 208-389-5755, or visit www.markmonitor.com.