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LexisNexis Significantly Enhances Solutions for PR Professionals
Extensive content, nexis.com links added to products previously under the Press Access name

DAYTON, OH, November 07, 2001 - LexisNexis, the global leader in providing comprehensive, authoritative news, business and legal information solutions, today announced a series of dramatic enhancements to its suite of solutions for public relations professionals, products previously under the Press Access name.

The enhancements include links to nexis.comsm from PRanywhere™, the premier Web-based media relationship management solution from LexisNexis, enabling users to connect directly to full-text articles relevant to their research. In addition, LexisNexis is significantly expanding the content available in its online database of news, business and contact information, adding more than 1,000 new media outlets to the suite of solutions for public relations professionals.

These enhancements coincide with the company’s official change of the Press Access brand to LexisNexis. The former Press Access, acquired by LexisNexis in August 2000, has provided media relationship management services for communications, journalism and public relations professionals for almost ten years. Services combine in-depth media profiles and pitch tips with PR automation tools, such as contact management and personalized e-mails.

“This marks a new era for PR professionals who need accurate and comprehensive information at their fingertips,” said Rochelle Nemrow, vice president for PR Solutions from LexisNexis. “Not only will we be bringing customers more robust content to address specific public relations needs, we’ll also integrate it with the relevant, authoritative news that LexisNexis has provided for nearly three decades. These changes will significantly boost LexisNexis’ leadership within the public relations arena.”

LexisNexis will continue to integrate content into its suite of PR Solutions as a part of a data expansion initiative. By April 2002, the database will have amassed more than 12,000 publications, organizations, and media outlets, and more than 30,000 contact names, representing more than 1000% growth in its media coverage. The initiative will also involve further enhancements to PRanywhere.

About PR Solutions from LexisNexis

PR Solutions from LexisNexis includes:

  • PRanywhere™, a Web-based service launched in January 2001, offering:
    • Quality content, including detailed publication profiles and journalist contact information, supplemented with unique insider information such as pitch tips and preferred contact methods;
    • Automation of PR tasks – practitioners can create and store custom lists of contacts, organizations and editorial calendars; and, automatically broadcast customized e-mails to groups of contacts on the fly; and
    • Reporting and analysis, through standard, built-in reports such as briefing books, editorial calendar plans and more.
  • Press Power™, a desktop solution based on best-selling ACT!™ contact management software.
  • Press Files™, 24/7 Web access to the LexisNexis PR Solutions database of editors, publications, and editorial calendars.
  • Press Flash™, a weekly e-mail update of editorial changes and upcoming editorial calendar opportunities.

For a product demonstration, contact LexisNexis Sales at 1-800-227-4908, or e-mail: salesinfo.prsolutions@lexisnexis.com.

About LexisNexis

LexisNexis is the global leader in providing comprehensive and authoritative news, business and legal information solutions to academic, corporate, government and legal markets, and is a member of Reed Elsevier PLC, which is owned equally by Reed International PLC (NYSE: RUK) and Elsevier NV (NYSE: ENL). The LexisNexis™ services combine searchable access to over three billion documents from thousands of sources with leading-edge systems and tools for managing and evaluating this content. The LexisNexis family of products includes nexis.comsm for the information profession and lexis.com® for the legal profession, as well as numerous customized products delivering both job-specific and enterprise-wide industry-leading knowledge solutions. For more information, visit www.lexisnexis.com.

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