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LexisNexis Accelerates Productivity and Efficiency for PR Professionals
Adds Access to Bacon’s Media Information to PRanywhere™; Significantly Improves Product’s Functionality

DAYTON, OH, March 11, 2002 - LexisNexis, the global leader in providing comprehensive, authoritative news, business and legal information solutions, today announced a second phase of enhancements to its PRanywhere™ media relationship-management product, accelerating productivity and efficiency for public relations professionals. The enhancements include the addition of Bacon’s media contact information and a significant boost in the product’s functionality.

PRanywhere (www.pranywhere.com) is a tool that enables PR professionals to produce results by providing fast online access to media organization and contact information, news articles powered by nexis.comsm from LexisNexis, and editorial profiles and calendars. PRanywhere even enables users to create and send mailing lists by topic, and track action items and correspondence.

Now users of PRanywhere can tap into Bacon’s media data to accelerate and bolster their research. Access to Bacon’s information means users can retrieve more than 350,000 editorial contacts at over 70,000 newspaper, magazine, internet, radio, television and cable media outlets, along with editor pitching profiles which describe preferred contact methods and times, beat specialties and deadlines.

In addition to providing access to Bacon’s, LexisNexis has improved the performance of PRanywhere by greatly decreasing data response time. This leap in product speed increases the efficiency gains that PRanywhere offers its users.

This announcement marks the second phase of PR Solutions enhancements aimed at delivering the most comprehensive, reliable one-stop solution for public relations professionals. Recently, LexisNexis announced the addition of links to full-text nexis.com news articles from PRanywhere, enabling users to access full-text articles relevant to their research.

“Public relations professionals can rely on LexisNexis to be the one-stop solution for all of their information needs,” said Tom Derry, LexisNexis general manager for PR Solutions, Directory of Corporate Affiliations and the Advertising Red Books. “By offering fast, easy access to accurate and thorough media outlet and editorial calendar information, full text of relevant news articles from nexis.com, and now the ability to tap into Bacon’s comprehensive media data for additional support, we are allowing PR professionals to use their precious time to drive effective results. LexisNexis is committed to driving greater efficiency and productivity within PR professionals’ workflow.”

LexisNexis continues to integrate content into its suite of PR Solutions as a part of a data expansion initiative. Simultaneously, LexisNexis continues to enhance and refine the functionality of its PR Solutions products to best meet the needs of public relations, marketing and communications professionals.

About Bacon’s Information

Bacon’s Information is the leading provider of comprehensive media data, media monitoring and PR distribution services to the Public Relations industry, with over 10,000 clients. As part of Observer AB, a publicly traded company on the Swedish stock exchange, Bacon’s joins an expanding global media intelligence and information services organization, currently with companies in thirteen countries.

About PR Solutions from LexisNexis

LexisNexis PR Solutions includes:

  • PRanywhere™, a Web-based service that combines PR workflow automation tools with industry-leading, comprehensive and current data.
  • Press Power™, a desktop solution based on best-selling ACT!™ contact management software.
  • Press Files™, 24/7 Web access to the LexisNexis PR Solutions database of editors, publications, and editorial calendars.
  • Press Flash™, a weekly e-mail update of editorial changes and upcoming editorial calendar opportunities.
Detailed information about LexisNexis PR Solutions can be found at www.lexisnexis.com/prsolutions or by calling 1-800-227-4908. For a product demonstration, contact LexisNexis Sales at 1-800-227-4908, or e-mail: salesinfo.prsolutions@lexisnexis.com.

About LexisNexis

LexisNexis is a global leader in providing comprehensive and authoritative news, business and legal information solutions to corporate, academic, government and legal markets, and is a member of Reed Elsevier PLC, which is owned equally by Reed International PLC (NYSE: RUK) and Elsevier NV (NYSE: ENL). The LexisNexis™ services combine searchable access to over three billion documents from thousands of sources with leading-edge systems and tools for managing and evaluating this content. The LexisNexis family of products includes LexisNexis at nexis.comsm for the information profession and LexisNexis at lexis.com® for the legal profession, as well as numerous customized products delivering both job-specific and enterprise-wide industry-leading knowledge solutions. For more information, www.lexisnexis.com.

LexisNexis is a finalist in the 2002 Codie Awards in five categories, including the prestigious Corporate Achievement Award. Hosted since 1985 by the Software and Information Industry Association (SIIA), the Codie Awards recognize the software and information industry's finest products and services and honor excellence for corporate achievement and philanthropic efforts.

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