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Headwaters MB Selects LexisNexis Interface Software as CRM Provider
InterAction® solution helps firm institutionalize vital Relationship Intelligence
OAK BROOK, IL, April 06, 2006 - LexisNexis Interface Software (LNIS) announced today that Headwaters MB, a middle market merchant bank, has selected InterAction® as its CRM solution. Denver-based Headwaters advises companies with enterprise values between $20 million and $300 million in investment banking transactions and plans to use InterAction as the front-end software in the continued development of its proprietary relationship database. LexisNexis is a leading provider of information and services solutions, including CRM applications, to a wide range of professionals.
In addition to its Denver headquarters, Headwaters is rolling out the InterAction product to its offices in Atlanta, Boston and Jacksonville, FL.
"We needed a system to facilitate firm-wide information sharing," said Paul Janson, President of Headwaters MB. "InterAction allows our senior bankers to institutionalize knowledge and better track opportunities for business development."
Prior to InterAction, employees recorded contact details in Microsoft Outlook, creating disconnected silos of information on each individual desktop. The company utilized two other CRM systems but upgraded to InterAction given its superior functionality.
"The ability to aggregate and manage firm contact data efficiently has been terrifically helpful in executing several marketing initiatives," said Brendan Burke, Director of Corporate Communications at Headwaters MB. "InterAction has smoothed the path to more frequent and efficient communication with our clients."
Headwaters will also take specific advantage of InterAction’s Relationship Intelligence functionality, including Who Knows Whom™, which allows employees to gauge who has existing relationships with a contact, and the nature and history of that relationship. Additionally, Headwaters is in the process of implementing the InterAction Opportunities™ module, which will empower the firm to better manage deals and opportunities. The solution will also help the firm track progress against goals and forecasts.
To select and implement LexisNexis Interface Software’s technology, Headwaters worked with Swimfish, a strategic management and technology consulting practice that helps financial services firms select and implement CRM technology, including a hosted model of InterAction. During this effort, Headwaters reviewed about a dozen systems, but ultimately selected InterAction for its close alignment to financial services needs, including the ability to track deals and tie together relationships held by every member of the firm.
"InterAction is specifically designed to help middle market firms, such as Headwaters, harness their knowledge about people, companies, relationships, experience and expertise to win deals," said John McDonnell, executive vice president of LexisNexis Interface Software. "The company’s selection of and success with InterAction is a testament to our growing leadership in the financial services industry."
About LexisNexis and LexisNexis Interface Software
LexisNexis® (www.lexisnexis.com) is a leading provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide.
LexisNexis Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, LexisNexis InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. For more information please visit our Web site at www.interfacesoftware.com.
About Headwaters MB
Headwaters MB is a results-focused, entrepreneurial middle market investment banking firm providing strategic merger and acquisitions advisory and corporate finance services to privately and publicly owned companies and private equity investor clients nationwide. Headwaters has offices in Denver, Boston, Atlanta and Jacksonville. The Headwaters team has executed hundreds of investment banking transactions totaling in excess of $100 billion in value. Learn more at www.headwatersmb.com.
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