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Upgrade to LexisNexis Market Intelligence Gives Law Firm Marketers Enhanced Client Development Capabilities
New client share analysis tools and access to Factiva news content
streamline market analysis and segmentation
NEW YORK, NY, October 05, 2005 - LexisNexis announced today an upgrade to its market analysis and segmentation tool, LexisNexis® Market Intelligence. LexisNexis Market Intelligence is an online research and business intelligence product that gives law firm marketers the information they need to make quick, smart decisions about targeting and cross-selling opportunities to grow revenue and monitor ROI through client share
"We introduced Market Intelligence in February of this year to provide resource-strapped legal marketers a powerful and comprehensive tool to monitor and analyze the competitive landscape," said Mike Walsh, senior vice president of large law and national law at LexisNexis. "The enhancements being announced today reflect our driving commitment to innovation, ensuring law firms have the best possible resources to help them grow market share and find, win and keep clients."
Among the enhancements to LexisNexis Market Intelligence is a new Client Share tab that provides marketers with a quick analysis of the firm’s "share of a client’s business," pinpoints which firms have the remaining share and provides a tool to monitor client share over time to help assess the ROI of marketing efforts. "In today’s fast-changing legal environment, marketers need to understand how their firms stack up against the competition and the ROI resulting from their client development initiatives," said Walsh. "Market Intelligence’s new Client Share tab delivers this competitive intelligence in seconds instead of the hours, days or even weeks it would otherwise take to obtain."
Law firm marketers also must keep up-to-date on what’s happening with clients, prospects and competitors in order to deliver effective client service and anticipate client needs. LexisNexis Market Intelligence provides dossiers on more than 35 million public and private companies and 1,200 industries as well as news from leading sources that, as of today, include The Wall Street Journal, Barron’s, Dow Jones and Reuters newswires and other news content from Factiva, a Dow Jones & Reuters Company. "Market Intelligence is the only competitive intelligence product that offers content from these prestigious sources to the legal marketplace, giving our users a serious advantage when it comes to instant access to the news that matters in business," explained Walsh.
Market Intelligence contains more than a dozen unique enhancements and is now available to existing and new customers. For more information go to: www.lexisnexis.com/marketintelligence/.
About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based Lexis® and Nexis® research services, the company includes some of the world’s most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur, Abeledo-Perrot and Orac.
In the United States, LexisNexis® offers its customers total practice solutions comprised of an extensive range of online and print legal, regulatory, news and business information products, tools, customized Web applications and critical filing services that help legal professionals grow their business, win cases and manage their practice.
LexisNexis® Market Intelligence gives law firm marketers the information they need to make quick, smart decisions about targeting and cross-selling opportunities to grow revenue and monitor ROI through client share. For more information on LexisNexis Market Intelligence visit www.lexisnexis.com/marketintelligence or call (800) 659-8505.
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