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Law Firm, Olswang, Upgrades to InterAction 5.1
Product maturity, functionality and ease of use for fee earners
OAKBROOK, IL, August 16, 2005 - LexisNexis Interface Software announced today that law firm, Olswang, has upgraded to InterAction® 5.1 as part of a strategic business development initiative. Olswang will leverage InterAction 5.1 to centralise intelligence about relationships, clients and other strategic contacts to support marketing and client relationship management efforts.
Olswang had been using InterAction 4.1 for a number of years and following significant growth of the firm and a new business development team Olswang decided to look at a number of new CRM systems that would meet the firm's needs today and in the future.
"Although we already had the product, we took the opportunity to reevaluate the CRM marketplace and look at other packages that were not available to law firms at the time of our initial decision to purchase InterAction," said Milan Dalal, Head of Business Development at Olswang. "We concluded that InterAction remains the most advanced, sophisticated product on the market in terms of functionality and user interface. We also liked that it’s tried and tested and has continued to evolve over the years based on the needs of professional services firms."
Several product capabilities influenced Olswang’s decision to upgrade to InterAction 5.1. Most significant was the system’s advanced Microsoft® Outlook® integration that enables fee earners to contribute to the centralised repository simply by continuing to use Outlook as they normally would. Also compelling was InterAction’s ability to push out relationship intelligence to fee earners directly to their Outlook desktops, thus greatly reducing the learning curve, a significant barrier to adoption of the system. "InterAction’s Outlook integration will contribute significantly to the overall success of the implementation," explained Dalal. "It is very intuitive and will enable fee earners to drill down into client information from Outlook without having to worry about where the data is coming from."
Another compelling InterAction 5.1 feature was Watch List, which automatically alerts fee earners when important meetings, phone calls or other events occur with their clients or prospects. "Our fee earners want to stay on top of everything happening with their clients," said Dalal. "The Watch List™ will serve as fee earners’ default home page on our intranet, making it the first thing they see every day when they sign in."
InterAction remains the undisputed leader in professional services CRM and Interface Software is committed to maintaining that position," said Barry Solomon, Interface Software’s executive vice president. "We are delighted that Olswang remains confident in our technology and has chosen us to support its strategic business development efforts."
About LexisNexis and LexisNexis Interface Software
LexisNexis® (www.lexisnexis.com) is a leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based Lexis® and Nexis® research services, the company includes some of the world’s most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur, Abeledo-Perrot and Orac.
LexisNexis Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, LexisNexis InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. For more information please visit our Web site at www.interfacesoftware.com.
About Olswang
Olswang is one of Europe's leading law firms and is recognised as a leading UK employer ranked 40th in The Sunday Times Best Companies to Work For 2005.
A full service firm, Olswang advises on a range of areas including commercial dispute resolution, corporate, employment, judicial review and intellectual property. Staff in these areas form multidisciplinary teams servicing the firm's various market sectors that include music, film, telecommunications, IT, e-commerce, betting & gaming and property.
At Olswang, many of our 80 partners are recognised in the industry as 'leading lawyers' in their fields while the firm overall has a list of industry firsts that's growing all the time. Established in 1981, we've grown to a team of 500 with offices in London, the Thames Valley and Brussels.
We are inquisitive and entrepreneurial in every area of the law and have an unparalleled understanding of the key strategic and commercial issues driving clients in these sectors. Like-minded companies seek us out because they want to work with lawyers who think like business people and deliver innovative commercial solutions enabling them to achieve their own business goals.
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