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Investment Bank, ThinkEquity Partners, Selects LexisNexis InterAction for CRM
InterAction’s ability to manage complex relationships and work seamlessly within Microsoft Outlook environment were key to firm’s buying decision
OAK BROOK, IL, April 12, 2005 - LexisNexis Interface Software announced today that investment bank, ThinkEquity Partners LLC, has selected InterAction®, the leading CRM solution for investment banks and other relationship-based financial services institutions. The firm is leveraging InterAction to aggregate its disparate silos of data and provide a centralized repository of client, prospect and relationship intelligence.
"When you’re trying to grow your firm and win market share, you must be proactive about how you manage clients and prospects," said ThinkEquity Partners’ president, Deborah Quazzo. "InterAction was the most efficient system we found to help manage our contacts in a methodical, coordinated fashion."
ThinkEquity Partners sought a package that could help the firm track and manage its complex network of relationships, which are essential for finding and winning deals. "We all have large contact bases that are oftentimes complimentary and overlapping," said Quazzo. "If you can’t monitor these relationships you’re in a tough spot. InterAction gives us the ability to map our relationships and follow what’s happening with them in a simple and easy to use environment."
Another critical consideration in ThinkEquity Partners’ software selection process was user acceptance and uptake. The firm’s investment professionals are extremely busy and mobile, leaving them with virtually no time or patience to learn a new software application. Therefore the system’s ability to integrate seamlessly with Microsoft Outlook, an environment heavily used and accepted by professionals, was essential.
"We’ve heard horror stories about users refusing to adopt other CRM packages, and we couldn’t afford to take that risk," said Quazzo. "Our professionals can access InterAction transparently, directly from Outlook and they can synchronize their InterAction contacts with their BlackBerrys – so they don’t have to change how they work in order to use the system. InterAction lends itself to active utilization so users don’t have to think about it."
"Investment banks like ThinkEquity Partners have unique needs for managing their contacts and relationships," said Barry Solomon, Interface Software’s executive vice president. "InterAction is the only solution in this space tailored to support how investment professionals find, win and keep clients."
About LexisNexis and LexisNexis Interface Software
LexisNexis® (www.lexisnexis.com) is a leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based Lexis® and Nexis® research services, the company includes some of the world’s most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur, Abeledo-Perrot and Orac.
LexisNexis Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, LexisNexis InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. InterAction supports the LexisNexis mission to provide a breadth of client development tools that enable professional services firms to find, win and keep clients. For more information please visit our Web site at www.interfacesoftware.com.
About ThinkEquity Partners
ThinkEquity Partners LLC is a research-centric institutional investment firm focused on the growth sectors of the knowledge economy. ThinkEquity Partners LLC is dedicated to providing focused insight, advisory services, and capital to institutional investors and corporate constituents in the knowledge economy's key growth verticals, including technology, healthcare, media and consumer business services. For more information about ThinkEquity Partners LLC, please visit www.thinkequity.com. Member NASD and SIPC.
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