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Shipman & Goodwin Deploys LexisNexis Market Intelligence to Provide Objective Market Information for Business Development
Connecticut law firm selects market-leading client development tool to better serve legal needs of clients and prospective clients
NEW YORK, NY, June 05, 2006 - LexisNexis U.S., a leading provider of client development solutions, today announced that Shipman & Goodwin LLP has selected LexisNexis® Market Intelligence to help the firm monitor and better serve the legal needs of its current and prospective clients.
LexisNexis Market Intelligence provides the most comprehensive news, business and court-record based litigation coverage of a law firm’s clients and prospects, facilitating quick, smart decisions about targeting and cross-selling. Shipman & Goodwin joins the ranks of more than 50 other leading law firms that have already acquired and deployed LexisNexis Market Intelligence.
"As law firms such as ours grow increasingly sophisticated about marketing and business development efforts, objective market intelligence becomes an extremely valuable commodity," said Tom Diascro, chief marketing officer of Shipman & Goodwin. "We took a close look at the major products in this niche and concluded that LexisNexis Market Intelligence was the most comprehensive and user-friendly resource available."
According to Diascro, Market Intelligence’s strategic value lies in its power as a market analysis and segmentation tool for client development activities.
"We are already using the product pro-actively by monitoring the legal needs of our clients and prospective clients so that we can respond to those needs as quickly as possible," said Diascro. "The use of Market Intelligence allows us to send a clear signal to the lawyers in our firm that our business development group is very serious about developing the firm’s client base in a coordinated and disciplined fashion."
"The nation’s leading law firms are getting increasingly sophisticated about business development, and in order to do that they realize it’s essential to have accurate and up-to-date intelligence about the marketplace, their clients and their competitors," said Mason White, vice president of Market Intelligence at LexisNexis. "LexisNexis Market Intelligence provides law firm marketing professionals with crucial information they need to support their business development objectives and guide their strategic decision making."
LexisNexis Market Intelligence provides the most comprehensive news, business and court-record based litigation coverage of a law firm’s clients and prospects, facilitating quick, smart decisions about targeting and cross-selling. Market Intelligence is one product within a growing portfolio of LexisNexis client development tools and services designed to help law firms generate more revenues from their existing client base, as well as find, win and keep new clients.
About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leading provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide.
About Shipman & Goodwin
Shipman & Goodwin is a full-service law firm comprised of 150 attorneys representing many of the leading businesses, institutions, individuals, and government entities in Connecticut and throughout the New England and the Mid-Atlantic regions. The firm is recognized for its depth of knowledge and experience in a number of industry sectors, including education, municipal government, financial services, health care, non-profit organizations, retail, and software and IT. Since its founding in 1919, Shipman & Goodwin attorneys have demonstrated a strong commitment to community service through board memberships of charitable and civic organizations, as advisors to government, and in substantial donations of time to individuals and organizations. For more information, please visit www.shipmangoodwin.com.
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