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Steptoe & Johnson Selects LexisNexis Market Intelligence to Uncover New Client Service Opportunities
West Virginia law firm purchases information resource to provide early notification of federal lawsuits filed against clients, help craft future firm business strategies
NEW YORK, NY, October 02, 2006 - LexisNexis U.S., a leading provider of client development solutions, today announced that Steptoe & Johnson PLLC has selected LexisNexis Market Intelligence to more quickly respond to the litigation needs of its clients and help guide the firm’s overall strategic business development efforts.
LexisNexis Market Intelligence provides the most comprehensive news, business and court-record based litigation coverage of a law firm’s clients and prospects, facilitating quick, smart decisions about targeting and cross-selling. Steptoe & Johnson joins the ranks of more than 50 other leading law firms that have acquired and deployed LexisNexis Market Intelligence.
"Steptoe & Johnson client teams are always searching for avenues to increase client service in a cost-effective manner so that we can better serve our clients’ legal needs and also gain a competitive edge in today’s legal marketplace," said Robert Gifford, partner at Steptoe & Johnson. "We selected LexisNexis Market Intelligence as our market information solution because it fits seamlessly into the other LexisNexis products."
According to Gifford, LexisNexis Market Intelligence is already delivering significant return on investment after only a few weeks of use. For instance, Steptoe & Johnson uses the product to provide clients with early notification of any relevant federal lawsuits that have been filed, allowing the client to quickly partner with Steptoe & Johnson attorneys to craft a successful legal strategy.
"These alerts let us give clients advance notice of new litigation, enabling us to develop a responsive strategy -- sometimes even before the complaint is served," said Gifford. "Our clients appreciate the timeliness of this information and express comfort in knowing that their lawyers are looking out for them on a daily basis."
In addition, Steptoe & Johnson uses Market Intelligence to help craft future business strategies by identifying possible client development opportunities, understanding the competition and researching emerging industry trends.
"As law firm marketing becomes increasingly sophisticated, partners and business development professionals can no longer rely simply on their ‘gut instincts’ to inform the firm’s strategy and tactics – they need fast and accurate market intelligence," said Mason White, vice president of Market Intelligence at LexisNexis. "Market Intelligence provides the information and tools necessary to identify new business opportunities, help firms cross-sell their services, track the firm’s progress with that of their competition, and stay informed about the legal needs of their clients and prospects. The robust sales and quick implementation of our product at forward-thinking law firms such as Steptoe & Johnson illustrates that we are addressing the needs of law firms who wish to remain a few steps ahead of the competition."
About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leading provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in 100 countries with 13,000 employees worldwide.
LexisNexis Market Intelligence provides the most comprehensive news, business and court-record based litigation coverage of a law firm’s clients and prospects, facilitating quick, smart decisions about targeting and cross-selling. Market Intelligence is one product within a growing portfolio of LexisNexis client development tools and services designed to help law firms generate more revenues from their existing client base, as well as find, win and keep new clients.
About Steptoe & Johnson
Steptoe & Johnson PLLC (www.steptoe-johnson.com), a multi-practice law firm, has provided customized legal services to business, industry, and public entities in West Virginia and the region for nearly a century by putting the full strength of the firm behind its clients. Steptoe & Johnson uses a team approach that involves a responsible member and team members who are agreed upon by the client and firm management. The firm employs 26 attorneys recognized in The Best Lawyers in America, two Fellows in the American College of Trial Lawyers, three former general counsels and one former Chief of Staff to the Governor of West Virginia. With over 160 lawyers and a support staff of over 200, Steptoe & Johnson maintains six offices throughout West Virginia and was named one of America’s greatest places to work with a law degree.
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