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LexisNexis Martindale-Hubbell Launches Attorney Match, New Online Client Development Service for Attorneys
New Tool Allows Law Firms to Attract Highly Qualified Prospective Clients from Martindale-Hubbell’s lawyers.com Web Site-
NEW PROVIDENCE, NJ, February 23, 2005 - LexisNexis Martindale-Hubbell, the leading client development company for the legal profession, today announced the introduction of Attorney MatchSM, a new online resource that connects lawyers and law firms with potential clients through its acclaimed lawyers.com Web site.
Lawyers.com, which is powered by a Martindale-Hubbell database of 440,000 lawyers and law firms, is the leading destination on the Internet for individuals and small business professionals seeking an attorney.
Attorney Match is an automated client development service that uses the efficiency of email to connect attorneys with potential clients in need of legal assistance. Attorneys who subscribe to the service receive email messages when specific matters arise that match their own legal expertise and the geographic area in which they practice.
The new service works in a simple four-step process:
- Potential client enters the zip code in which he/she would like to find an attorney and the area of practice to which their legal need is related;
- Individual fills out a brief form that contains information about their legal situation and submits it on lawyers.com;
- The system then returns the 10 closest participating attorneys who match the potential client’s request and the individual selects which attorneys he/she would like to send their inquiry; and
- The participating attorneys receive an email with the individual’s inquiry details; they can elect whether or not they wish to respond and, if they choose to do so, can contact the prospective client by email or telephone.
"Attorney Match offers a helpful environment in which consumers and small business professionals can pinpoint lawyers who can address their specific legal needs," said Paul Gazzolo, chief operating officer of New Providence, N.J.-based LexisNexis Martindale-Hubbell. "This new service provides subscribing attorneys with greater access to potential clients in an extremely cost-effective way by delivering well-qualified leads directly to the attorney’s email in-box. Moreover, it is an efficient platform for everyone involved because potential clients can provide their preferred method of contact, enabling faster and more productive communication."
According to Gazzolo, attorneys can subscribe to Attorney Match for $450 per year. This pricing includes three areas of practice in which attorneys wish to generate leads from prospective clients. For more information, please go to www.lawyers.com/pdc.
About LexisNexis Martindale-Hubbell
LexisNexis Martindale-Hubbell (www.martindale.com) is the leading client development company for the legal profession, partnering with its law firm customers to meet their practice development goals. The company offers opportunities to speak at industry conferences, publish legal articles and showcase expertise through a wide range of online products. The Martindale-Hubbell database of more than 1 million lawyers and law firms, accessible at www.martindale.com and www.lawyers.com, is the number-one lawyer directory on the Internet. The company provides lawyers, business executives and consumers with detailed information to help them identify, evaluate and select legal counsel.
About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based Lexis® and Nexis® research services, the company includes some of the world’s most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur, Abeledo-Perrot and Orac.
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