08/15/2012 08:27:00 AM EST
Sound Marks Just a Whisper in Canada
By Ashlee Froese of Gilbert's LLP
CanadaFashionLaw just wanted to give you a head's up that Canada has its first registered sound mark!
It's been a long road for Metro Goldwyn Meyer (click here to get the scoop) but they finally have protection of their roaring lion sound. Since the Canadian Trade-marks Office changed its practice to accept sound as a trade-mark, sound trade-mark applications have been slow to trickle in.
To date, only a few brand owners are looking to expand the brand protection pie: Mars Canada, Red Robin International, Toys 'R' Us, Edgar Rice Burroughs, Intel Corporation, Cisco Technology and Steam Whistle Brewing. There are no signs of fashion designers or retailers taking the plunge. Fashionistas, have any suggestions?
View more from Canada Fashion Law and @BrandFashionLaw
(C) Ashlee Froese, 2011. All rights reserved.
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