Copyright & Trademark Law Community | LexisNexis
Featured Content

Anthony V. Lupo and Sarah L. Bruno, Arent Fox LLP

Anthony Lupo, a partner at Arent Fox and a member of the executive committee, co-chairs the entertainment/intellectual property group of the firm. Anthony was named as the number one intellectual property attorney by the Washington Business Journal. Although Anthony primarily works in the area of entertainment law and intellectual property law, he also acts as general counsel for a number of high-end Italian fashion and luxury goods companies, including handling corporate, real estate, employment, and re-organization. He has a very diverse practice but specializes in copyright, entertainment, trademark, advertising and e-commerce law, and has significant experience in representing movie studios, computer and gaming companies and television stations. His practice also covers advertising rights of publicity, counterfeiting, sweepstakes and contests, online gaming, product recall and CPSC, international market entry, gray-market goods, distance learning, technology transfer and licensing. Anthony is also on the board of the Smithsonian National Zoo and Discovery Channel Global Education Fund.

Client Work

Anthony's entertainment and media expertise includes representing major movie studios and a number of media/television companies in all aspects of their entertainment business, including clearances of rights, content agreements, production agreements, music and media distribution agreements, international market entry and protection and litigation of intellectual property rights.

Anthony has a great deal of experience in enforcing and protecting postmortem publicity rights, including representing the estate of Albert Einstein, the Wright Brothers and Steve McQueen.

Anthony's intellectual property and e-commerce experience includes representing automotive-related companies, software, hardware and electronic companies as well as trade associations in their efforts to exploit and protect their intellectual property and technology on a global basis. Anthony also negotiates and drafts agreements regarding intellectual property rights, multimedia transactions, technology transfer, co-branding revenue sharing, procurement, product and software development, distribution, outsourcing, system integration, Internet home page development, e-commerce sites, corporate e-mail policies, hyperlinks, electronic data interchange, delivery of distance education, online auction site liability and advertising.

Anthony's international intellectual property experience includes assisting the Indonesian government in revising its intellectual property laws to comply with GATT; advising the Saudi Arabian government on international intellectual property issues in its effort to join the WTO; advising the Egyptian government on revising its intellectual property laws; advising the Vietnamese government on implementing the US-Vietnam Bilateral Copyright Agreement; lobbying USTR, the Patent & Trademark Office (PTO) and the Copyright Office regarding intellectual property and counterfeiting issues; preparing international licensing and technology transfer agreements; and counseling clients on how to protect their intellectual property in foreign markets.

Anthony's advertising experience includes assisting electronics, gaming and media companies with clearance of advertising claims, stealth advertising, defending against ambush advertising and challenging or defending comparative advertising claims.

Recent Articles and Legal Updates

The Fashion Industry Now Has Twenty Million More Reasons to Unravel Counterfeiting Conspiracies

Insurer and Television Producer Battle Over Coverage for Infringing Show

UK and American Luxury Goods Companies Combat Alleged Counterfeiting by Discount Retailers

Publications, Presentations and Recognitions

Anthony has been named a Top Intellectual Property Attorney for 2005 by the Washington Business Journal. He has also been named as one of the leading technology and Internet attorneys by a number of publications, including PricewaterhouseCoopers' Global Counsel. He often appears on CourtTV and National Public Radio as an entertainment and Internet legal expert and has been frequently quoted by newspapers and magazines, including The New York Times, Industry Standard and The Los Angeles Times. He has also testified before Congress on the issue of e-commerce.

Anthony's numerous speaking engagements include:

"Advertising on Social Network Sites and Other Media," Personal Care Products Conference (Vancouver)

"PCI-DSS: Legal Issues Related to Data Privacy and Security," Hospitality Law Seminar

"Entry to the U.S. for Matters of Brazilian Products and Services,"  Rio de Janeiro Association of Businesses and Property Exports Conference

"User Generated Content - Avoiding Legal Pitfalls and Maximizing Business Benefits," IBA Conference (Madrid)

"Gray-Market Goods and Diversion of Product," ASIPI/INTA Conference (Argentina)

"The DMCA Dilemma," Consumer Electronics Show (Las Vegas)

"IP Online - Being Aware of Trademark and Copyright Boundaries in Advertising," Advertising and Marketing Law Seminar (New York, NY)

E-commerce and IPO issues, Internet World Conference (Hong Kong, Argentina, Venezuela, Chile, Spain, New York, Los Angeles and Chicago)

"Rights and Royalties for Music on the Internet," Billboard Magazine

 "International E-Commerce Law and IPO Issues," COMDEX (Brazil)

"Music on the Internet," Practising Law Institute

"Protecting IP on the Web," International E-Commerce, ACI (New York, San Francisco)

"Establishing an International E-Commerce Presence," International Business Transactions (New York)

"Trademarks and the Internet," Intellectual Property Owners Conference

"Distance Education and E-Commerce Law," World Bank

"On-Line Service Providers Liability Issues in the Health Care Field," National Managed Health Care Congress

"Trademark Law," Automotive Chemical Manufacturers Council

"Internet Law," National University Automotive Public Relations Council

"Technology and the Law," American Society of Association Executives

Anthony's most recent publication:

"New Security Standards Available to Merchants to Prevent IP Theft," Journal of Payment Systems Law; February 2006

Bar and Court Admissions

District of Columbia Bar
Virginia Bar


Georgetown University School of Law, Masters of Law, 1993
Howard University School of Law, JD (cum laude), 1990
George Mason University, BA, 1987

Access Anthony Lupo's Martindale-Hubbell profile on



Sarah Bruno practices in the areas of intellectual property, advertising and marketing, e-commerce, privacy and promotions.

Client Work

Sarah represents such notable corporations as Deutsche Telekom, LG Electronics, Motor & Equipment Manufacturers Association, Google, Corbis Corporation, Honeywell International, Discovery Communications, Inc., Sony Computer Entertainment and The WB Network.

Sarah's advertising and marketing experience includes reviewing advertisements and claims, advising on unfair and deceptive trade practices, and counseling clients on compliance issues relating to the Federal Trade Commission and the National Advertising Division as well as state and other regulatory laws. In this capacity, Sarah has advised companies on print advertisements, product placement and media agreements, clearing television commercials, endorsements, credit card processing requirements, and challenging and defending advertisements at the NAD.

Sarah also assists clients in developing, implementing and administering all aspects of promotions, including auctions, contests and sweepstakes. She drafts promotion rules to protect clients' interests and reviews advertisements such as direct mail, Web sites and banner advertisements related to the promotion. Sarah is also a member of the Promotion Marketing Association, Inc., and has attended numerous conferences related to advertising, promotions and incentive programs.

As part of the intellectual property group, Sarah has a great deal of experience in policing and enforcing client's trademarks, copyrights and publicity rights. Sarah is one of the primary attorneys responsible for protecting the name, persona and trademark rights of Dr. Albert Einstein on a global level. As part of this work, Sarah has been involved in international and domestic litigation and settlement negotiations, domain acquisition and retrieval and TTAB disputes.

Additionally, Sarah advises clients on issues related to counterfeit and gray market goods - including removing and shutting down Internet auctions and shutting down trade show exhibits - and has been a part of roundtable discussions on Capitol Hill regarding new legislation and possible solutions.

Among the cases on which Sarah has worked are eDiets v. WeightWatchers (an NARB appeal); Jobst v. MEDI USA (an NAD decision); EINSTEIN MEDICAL TTAB Opposition; and the EINSTEIN FACTOR TTAB Opposition.

Recent Articles and Legal Updates

Google's Street View Feature Being Investigated in Connecticut

The Fashion Industry Now Has Twenty Million More Reasons to Unravel Counterfeiting Conspiracies

Weeding Through the Rulings on False Marking

Publications, Presentations and Recognitions

Sarah presented a speech at a HARDI Technology Session entitled, "e-Commerce Legal Issues" in October 2004.

She presented a speech titled, "Infringement on the Internet," at the August 2005 Motor & Equipment Manufacturers Association Brand Protection Meeting in Detroit and the September 2005 Motor & Equipment Manufacturers Association Brand Protection Meeting in Brussels.

Sarah presented a speech titled "Combating Counterfeit and Gray Market Goods" at the HDAW Trade Show in Las Vegas in January 2006.

Sarah also presented a speech titled "eCommerce Legal Issues: What You Need to Know" at the 2006 Aftermarket eForum in Chicago in July.

Sarah co-wrote the article "New Security Standards Available to Merchants to Prevent ID Theft", which was published in the February 2006 Edition of the Journal of Payment Systems Law.

Sarah also co-wrote an article summarizing the data protection laws in the United States, which was published in "Data Protection in the European Union and other Selected Countries: A New Comparative Study" in 2006.

Sarah presented a speech titled "Distributor Liability: What You Need to Know" at the HDAW Trade Show in Las Vegas in January 2008.

Sarah also presented a speech titled "What Your Products Are Doing Online" at the Aftermarket eForum in Chicago in July 2008.

Bar and Court Admissions

District of Columbia Bar
Maryland Bar


American University, JD, 2003
Pennsylvania State University, BS, 1998

Access Sarah Bruno's Martindale-Hubbell profile on  




My Comments

No one has commented on Anthony V. Lupo and Sarah L. Bruno, Arent Fox LLP.