12/16/2011 02:38:00 PM EST
A Practical Approach to Crowdfunding
While preparing a post about the recent legal
developments related to crowdfunding, I came across a blog article that provides
practical advice on how to run an effective crowdfunding campaign. Although the
author uses Kickstarter as a platform example, there are other crowdfunding
platforms where the same recommended approach can be used (see my previous
summary of several crowdfunding platforms). It is actually hard work raising
money through crowdfunding. Companies need to create a compelling story, a
pitch video, and a network of supporters to spread the word. They also need to
use social media to access the crowds. All this and more is explained in this article.
I hope that you will find it useful.
One last thought: most of the advice given by Nathaniel can be used in any
campaign when you are promoting your products or services.
Read more commentary from Arina Shulga on the
legal aspects of operating new and growing businesses at Business Law Post.
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