08/24/2011 08:43:00 PM EST
Beazley's Wice On Website Tracking And Behavioral Marketing
How do marketing companies use tracking technologies in web browsers to collect information on consumer buying habits? How does the perception of this practice vary? Robert Wice, Underwriter, Specialty Lines/Technology, Media and Business Services, Beazley Group, discussed these emerging issues during the "Social Media Maze: Liability in Behavioral Advertising and Social Media" session at the NetDiligence® 2nd Annual Cyber Risk & Privacy Liability Forum, produced by HB Litigation Conferences in Philadelphia on June 9, 2011.