Developing strong media intelligence for PR and brand management truly depends on the methods you choose to analyze the data gathered through your media mining and monitoring efforts. What you look at and how you look at it are key to understanding how...
Content is king when it comes to improving brand recognition; however, context is king when it comes to managing reputational risk . Simply put, reputation is rooted in perception, and to truly manage reputational risk, you must first measure perception...
As any communications pro can attest, shaping the media narrative of a brand, campaign, or organization has grown increasingly difficult. The media landscape is vast, runs deep, and permeates our lives via television, print, the internet, and even art...
Today’s PR specialists shoulder many responsibilities—but there is perhaps nothing more fundamental to a successful communications strategy than ongoing media monitoring. After all, how can you accurately measure the effectiveness of your...
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are...
According to our research, 88% of publicly traded companies had Environmental Social Governance (ESG) programs in 2022. Initiatives related to sustainability are becoming undeniably important—but what happens when key stakeholders aren’t on...
As a communications professional, you know intuitively that public perception can impact your campaigns, for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG)....
While environmental social governance (ESG) initiatives are increasingly becoming standard corporate practice, some organizations are still hesitant to invest the time and capital required to pursue a comprehensive program. In fact, sometimes securing...
Numbers are a great asset to any piece of communication because they lend validity to your claims. By their nature, numbers and data are straightforward. One is always one; two is always two. One plus two is always three. Right? Well… that depends...
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used...
Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The...
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily...
With today’s 24/7, digital connectedness, keeping up with your company’s media exposure is an ever-evolving challenge. It can be impossible to track every traditional news mention as sources proliferate—not to mention keeping up with...
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control...
Organizations like nonprofits and academic institutions that rely on donations need to be hyper aware of the importance of due diligence. Screening current and potential donors for political and financial vetting is a crucial step in any donor-funded...