In the year 2022, corporations gave over $21 billion to nonprofits. Corporate giving is not simply something that happens around the holidays as a public relations appeal; corporations are finding ways to participate in charity and change the world year...
Institutions that rely on fundraising for their typical operations continually get more creative about finding donors. Whether that’s a shift to social media for fundraising efforts or changing the target list of donors, non-profits are tasked with...
For nonprofits, one of the most critical challenges is finding new donors who are not only willing, but eager, to support your cause. The quest becomes less daunting when you consider a key insight: individuals who have a history of donating are significantly...
When crafting (or honing) a fundraising strategy, professionals are bound to get lost in the jargon of the industry. And for good reason: terms like “donor prospecting” and “donor profiles” all seem nebulous until you have real...
As a nonprofit development professional, you know that donor prospecting is a valuable part of maintaining a steady income from third-party gifting. Used to optimize current donors and pursue new wealth opportunities, this process can be paramount for...
Storytelling is a powerful tool: even just going to see a movie or turning on the television can provide a sense of escapism, boost our empathy for fellow humans and change the way we see the world. Apply that to fundraising and you’ve got a winning...
In those weeks leading up to Thanksgiving 2012, no one could have predicted how the first #GivingTuesday would fundamentally change the fundraising landscape, offering an opportunity for people all over the world to come together for the greater good...
As organizations gear up for 2023’s Giving Season, we’re calling attention to areas of fundraising that you might be undermining. Peer-to-peer fundraising, as a newer method, is certainly underestimated by organizations that prefer traditional...
Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals seem to pile up in the fourth quarter, and there...
Many people get started in nonprofits because they are very passionate about the cause. This means that the work is incredibly meaningful and can be very fulfilling. However, with funding and staffing limitations, the nonstop list of tasks, and passion...
According to The Nonprofit Times , in 2022 the US nonprofit community raised $ 3.1 billion on Giving Tuesday alone. Despite many challenges facing this sector, these months are still a massive opportunity for your nonprofit. That’s why it’s...
While many nonprofits are well-aware of the importance of conducting donor research as part of the fundraising process, there are still plenty of aspects of due diligence worth learning about. Donors have the potential to bring financial or reputational...
No institution wants to be embroiled in a scandal—especially when it could have been prevented. Unfortunately, that’s exactly what happened to Tufts University when it was revealed that when one of their long-standing donors, the Sackler family...
Organizations like nonprofits and academic institutions that rely on donations need to be hyper aware of the importance of due diligence. Screening current and potential donors for political and financial vetting is a crucial step in any donor-funded...
It goes without saying that for nonprofit organizations, fundraising is a massive component of labor. And while anyone can imagine that the organization of galas, coordination of annual drives, and communication with regular donors are all key parts of...