07/19/2011 03:39:00 PM EST
Can You Hear Me Now? Don’t Forget Mobile Devices in Your Social Media Policy
You think you've crafted the perfect social media policy
for your employees. You let employees have the freedom to engage in limited and
reasonable social media from work, yet use server-side software to spot-monitor
their activities just in case things get out of hand. Your company Internet
also blocks grossly inappropriate content, such as pornography. Yet, your
policy is missing one key component ... mobile devices.
to a recent report
by the Pew Internet Project (c/o Mashable),
more U.S. adults have a smartphone than a college degree. 35% of surveyed
adults reported that they own a smartphone, and of those people 87% use their
smartphones as an Internet device. Moreover, smartphone adoption is set to grow
an additional 45% this year alone. (GigaOm). Smartphone use is approaching a critical mass in
What are these smartphone owners doing with their devices
at work? If a recent survey
published by TechNewsDaily is to be believed, they are accessing websites
they wouldn't ordinarily visit from their workstation PCs:
look for a new job
research embarrassing illnesses or conditions
In light of these stats, if your social media policy is
written as an outright ban on the use of social media in the workplace, that
policy is not workable. Moreover, if your social media policy does not account
for smartphone use, it has a gaping hole that you need to fill immediately.
If you want to learn more about these issues, I cannot
more strongly recommend picking up a copy of HR
and Social Media: Practical and Legal Guidance, which (God willing)
finally will be published and available for purchase this week. I'll have more
information as soon as it is launched.
You should also check out a special two-part edition of Stephanie Thomas's Proactive Employer Podcast, during which
Seth Borden (Labor
Relations Today; @SHBorden),
Molly DiBianca (Delaware Employment Law Blog; Going Paperless; @MollyDiBi),
Eric Meyer (The Employer Handbook Blog; @Eric_B_Meyer), Phil Miles (Lawffice
Space; @PhilipMiles), Rob Radcliff (Smooth Transitions; @robradcliff), Dan Schwartz (Connecticut Employment Law Blog; @danielschwartz), and I will discuss all things social
media and HR (and promote our new book at the same time). Part 1 airs on BlogTalkRadio
at 8:30 AM on Friday, July 22; part 2 at 8:30 AM on Friday, July 29. Both
installments will be available for on-demand listening at The
Proactive Employer and via iTunes.
Visit the Ohio Employer's Law Blog for more
Presented by Kohrman Jackson & Krantz,
with offices in Cleveland and Columbus. For more information, contact Jon Hyman, a
partner in our Labor
& Employment group, at (216) 736-7226 or firstname.lastname@example.org.
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