03/16/2012 09:47:00 AM EST
Baseball Has a New Social Media Policy. And It May Be Unlawful.
The National Labor Relations Board stresses
that employees must be able to discuss their jobs freely.
The National
Labor Relations Board, which helps administer the provisions of the National
Labor Relations Act, believes that social-media policies are overly broad
if they unfairly restrict employees -- union or non-union -- from engaging in protected
concerted activity. In simple English, if employees can't discuss their
jobs with one another, the Board has a problem.
Recently, it seems as if the Board has been on a
social-media crusade. Examples of social media policy language that the Board
has recently struck down, include: 
- a
rule prohibiting employees from "[m]aking disparaging comments about
the company through any media, including online blogs, other electronic
media or through the media";
- a
rule that limits employee discussion of terms and conditions of employment
to discussions conducted in an "appropriate" manner, thereby
implicitly prohibiting "inappropriate" discussions of terms and
conditions of employment; and
- prohibitions
on "disrespectful [online] conduct" and "inappropriate
conversations".
Some MLB rules are okay.
Craig Calcaterra at Hardball Talk posted a summary of Major League Baseball's new social media
policy. Generally, MLB
encourages players to use social media to connect with fans to bring them
closer to the game in a meaningful way. Still, the policy does include a set of
reasonable rules -- most of which I believe the Board would tolerate:
- No
racial, sexist, homophobic, anti-religious, etc. comments;
- No
harassment or threats of violence;
- Nothing
sexually explicit; and
- Nothing
otherwise illegal.
Others, maybe not so much...
Two rules in the new policy caught my eye, with which I'm
sure the Board would have a field day (pun, well, you know...):
- a
prohibition on criticizing umpires or otherwise questioning their
integrity; and
- a
rule forbidding players from linking to any MLB website or platform from
social media without permission.
Now, let's be realistic. As to the first rule, are two
professional baseball players likely to carry on a conversation on Facebook or
Twitter about a bad call? Unlikely. One player? Maybe. But, that's not
protected under the National Labor Relations Act. Why? Because there is nothing
"concerted" about it. Rather, that's an individual gripe. And an
individual gripe is not protected. Still, according to the Board, the mere
presence of an overly-broad rule that would chill the players' from discussing
work conditions is unlawful. Therefore, I believe that the Board would toss the
umpire-criticism rule.
As to the no-linking rule, I don't see how that would
pass muster with the Board either. Recently, the Board's General Counsel
denounced an employer rule which prohibited use of the company's name or
service marks outside the course of business without prior approval of the law
department. The GC reasoned that employees have the right under the National
Labor Relations Act to use their employer's name or logo in conjunction with
protected concerted activity. So, IMHO, not a big stretch for the Board to find
that precluding players from linking to a story on MLB.com, for example, would
discourage them from discussing terms and conditions of employment,
collectively.
Contrary
to popular belief, there must be crying in baseball -- or at least the right to
cry together.