02/26/2013 02:52:00 PM EST
Bring Your Own Device (BYOD) Part 2: Benefits of BYOD
As I set out in my last blog post, "Who
is Demanding BYOD?", the demand for bringing your own device to
work may come from all corners and levels of the company. In this post, I
set out the benefits of BYOD.
Benefits:
1. EMPLOYEE
REQUESTS: The most obvious benefit to embracing BYOD is
employee engagement and retention. If you are in an industry full of
creatives, Gen-Y or tech savvy employees, it's a no brainer and you probably
had BYOD before we all came up with the catchy label. Giving
employees choice and respecting different preferences can demonstrate
progressive workplace culture and nurture employee loyalty.
On the other hand, if you are in a necessarily
conservative industry such as the military equipment manufacturing industry, it
is likely also a no brainer that security issues may outweigh any potential
benefits. For the many companies in between these two extremes, employee
engagement and retention may be one of a number of benefits to consider.
2. CLIENT OPTICS: Certain
clients in certain industries may have a preference for one type of device over
another. If you are visiting a Blackberry dependent tech client in
Waterloo, whipping out your iPhone is both rude and stupid. If your client
is in Cupertino, your Canadian loyalty may not be quite so
impressive. Allowing BYOD flexibility to support various platforms may be
essential to reflecting business reality.
3. INCREASED
PRODUCTIVITY: BYOD may positively impact employee
productivity. Letting people connect their tablet to the company email and
document system may facilitate convenient and more frequent after hours
work. Rather than lugging a cumbersome laptop home, employees can use their
tablet to finish up a document or clear out their email after the kids go to
bed. Business travellers, trade show attendees and salespeople on the road
all may find BYOD a critical piece to maintaining productivity out of the
office.
4. COLLABORATION: Linking
up devices may encourage people to connect together more frequently, leading to
more collaboration and more effective communications.
5. COMPANY COST
SAVINGS: An obvious bottom line benefit is that the
company is no longer on the hook to pay for the hardware. Employees
insisting on their own type of device and want to simply connect what they
already have can eliminate a line item in the company's technology budget.
In addition to various other benefits, there are, of
course, risks and costs associated with BYOD. Stay tuned for my next blog
post to round out this rosy picture.
My next posts on BYOD:
- Risks
& Costs of BYOD
- Developing
a BYOD Program

For additional updates, please visit Lisa
Stam's blog, Employment
and Human Rights Law in Canada
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