Legal Marketers Can Step Out of the Box With Video

My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!)

One aspect of marketing I work with my lawyers on when developing their brands, is to step outside the mold of traditional legal marketing and be truly representational of their personalities.

NY based Trolman, Glaser & Lichtman took a chance with their agency, The Levinson Tractenberg Group, and created a big viral win.

To read the entire post and see the video, visit the Karasma Media Blog.