How Project Management Can Help Your Marketing

Patrick Lamb has this week a post about project management on his In Search of Perfect Client Service blog. Specifically, he comments on the Legal Project Management Quick Reference Guide written by my colleague Jim Hassett of LegalBizDev.

Pat reviewed a copy of the guide and endorses not only the importance of project management (particularly in light of alternative fees or what he calls "Value Fees"), but points out how badly lawyers traditionally have managed their matters. He is right of course, and the billable hour is the main culprit. Simply put, lawyers under a billable hour system don't have to management projects efficiently. They only have to log their time, and the more they work, the more they make.

Read more at LegalMarketingBlog.com.