Legal Business

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Budget time always begs the question, 'What are we getting for our marketing dollars?'

We are seeing a strategic loosening of law firm purse-strings. "Strategic loosening" means that projects and initiatives that impact the law firm's strategic goals are ear-marked for funding in 2011. This is good news for many marketing...

Published Wed, Dec 1 2010 9:51 AM by Deborah McMurray

Filed under: legal marketing, CMOs, legal business development, Deborah McMurray, law firm 4.0 blog, cfo

Online Reputation Management: What JetBlue can teach law firms.

There are several things law firms can learn from the recent publicity of the JetBlue incident , particularly in the context of the social Web and reputation management, but three stand out. Your stakeholders want you to succeed. They want to believe...

Published Mon, Aug 16 2010 3:29 PM by Jayne Navarre

Filed under: legal marketing, CMOs, legal business development, reputation management, crisis communications

How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box...

Published Mon, Jul 19 2010 9:34 AM by Jayne Navarre

Filed under: business development, Law Firm Management, Blogs, law firms, marketing, social media, CMOs, law firms, Martindale-Hubbell Connected, twitter, law firm marketing, legal business development, law firm strategy, LinkedIn, client relations, lawyers

The keys to new business in a changing economy (Part 2 of 2)

Whether you choose to focus on current clients and referral sources or to spend your time looking for new ones, the marketing tactic that is most critical in this changing economy is increasing the value you provide. This need is hardly limited to the...

Published Fri, Feb 26 2010 2:55 PM by Jim Hassett

Filed under: legal marketing, business development, Law Firm Management, Blogs, law firms, marketing, ROI, CMOs

The keys to new business in a changing economy (Part 1 of 2)

When the economy changes, lawyers must change too. New client demands and new levels of competition are requiring lawyers to rethink the way they develop business. When I wrote the book Legal Business Development: A Step by Step Guide a few years ago...

Published Thu, Feb 25 2010 8:26 PM by Jim Hassett

Filed under: legal marketing, business development, Law Firm Management, Blogs, strategy, law firms, marketing, CMOs

Law Firm CMOs Part 2: LSSO listserve discussion about their future

In my last post, I brought in comments from leading legal marketing consultants from the LSSO listserve discussion called, "Where have all the CMOs gone?" In Bill Flannery's LSSO listserve post dated February 20, 2010, he said that he has...

Published Thu, Feb 25 2010 10:51 AM by Deborah McMurray

Filed under: legal marketing, ROI, CMOs

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