Legal Business

Title	Views
1	Forms of Organization: Centralized vs. Decentralized	8020
2	Martindale-Hubbell Connected to Host ‘Pro Bono and Your Career’ Webinar on April 22	7449
3	Martindale-Hubbell Connected Celebrates One-Year Anniversary	6096

The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it...

Published Wed, Jan 19 2011 10:56 AM by Jayne Navarre

Filed under: law firms, social media, law firm marketing, legal business development, jayne navarre, law firm culture, law firm planning

Managing Social Media in Your Law Firm | The Next Big Thing

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog or...

Published Tue, Dec 14 2010 10:45 AM by Jayne Navarre

Filed under: Law Firm Management, social media, twitter, law firm marketing, legal business development, LinkedIn, jayne navarre, facebook, social media marketing

Does your law firm need a “social agency?”

As social media channels grow and the "what should we be doing" buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you're big enough...

Published Wed, Oct 13 2010 10:39 AM by Jayne Navarre

Filed under: business development, social media, law firms, law firm marketing, jayne navarre

5 Business Development Tips For These Economic Times

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is...

Published Tue, Aug 3 2010 9:39 AM by Tom Kane

Filed under: legal marketing, business development, Law Firm Management, law firms, marketing, law firms, law firm marketing, legal business development, client relations

Are Your Web Site Images Effective?

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned...

Published Fri, Jul 23 2010 10:03 AM by Tom Kane

Filed under: legal marketing, business development, Blogs, law firms, marketing, law firms, law firm marketing, legal business development, client relations, lawyers

How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box...

Published Mon, Jul 19 2010 9:34 AM by Jayne Navarre

Filed under: business development, Law Firm Management, Blogs, law firms, marketing, social media, CMOs, law firms, Martindale-Hubbell Connected, twitter, law firm marketing, legal business development, law firm strategy, LinkedIn, client relations, lawyers

Social Web ‘consumption, familiarity and use’ by in-house lawyers: survey released

As a marketer I rarely, if ever, try to "convince" a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that...

Published Tue, May 25 2010 3:16 PM by Jayne Navarre

Filed under: legal marketing, Blogs, marketing, social media, In-House Counsel, law firm marketing

Legal Project Management (Part 9): Getting Away from Perfectionism

When Voltaire wrote the phrase "Better is the enemy of good" in the late eighteenth century, he was not thinking about the needs of legal clients. But the phrase is extremely relevant to the challenges lawyers face today as they adapt to what...

Published Wed, May 19 2010 5:58 PM by Jim Hassett

Filed under: legal marketing, business development, Blogs, marketing, legal project management, law firm marketing

More On The Reality of Alternative Fees

During Jackson Lewis ' annual corporate counsel conference, as reported in The National Law Journal and on Law.com's Small Firm Business , alternative fees are "putting down deep roots." This got my attention, because although there...

Published Wed, May 19 2010 12:42 PM by Tom Kane

Filed under: legal marketing, business development, Law Firm Management, Blogs, fees, billing, alternative fees, law firm marketing

How Project Management Can Help Your Marketing

Patrick Lamb has this week a post about project managemen t on his In Search of Perfect Client Service blog. Specifically, he comments on the Legal Project Management Quick Reference Guide written by my colleague Jim Hassett of LegalBizDev . Pat reviewed...

Published Mon, May 17 2010 11:08 AM by Tom Kane

Filed under: legal marketing, Blogs, marketing, legal project management, law firm marketing

10 Cheap But Effective Marketing Tips For Today's Realities

Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on Law.com's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age...

Published Wed, May 12 2010 2:08 PM by Tom Kane

Filed under: legal marketing, business development, Blogs, law firms, marketing, social media, law firm marketing

Law Firm Branding: Hocus Pocus or Results?

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American...

Published Wed, May 12 2010 1:50 PM by Jayne Navarre

Filed under: legal marketing, business development, Law Firm Management, Blogs, law firms, marketing, social media, law firm marketing

Getting a rash from the rash of law firm RFPs

During round table discussions in 2009 entitled, "Best Practices in Business Development and Proposals," we asked invitees (law firm marketing and BD professionals mostly) about the uptick in the receipt of RFPs and RFIs from clients and prospects...

Published Wed, May 5 2010 11:56 AM by Deborah McMurray

Filed under: business development, Law Firm Management, law firm marketing, RFPs

Read What Your Clients Read

Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and...

Published Wed, May 5 2010 11:38 AM by Tom Kane

Filed under: legal marketing, business development, Blogs, marketing, law firm marketing

Improve Your Marketing With Better Eye Contact

Lately, I've been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them. Bruce Allen over on the Marketing Catalyst blog has a...

Published Wed, Apr 28 2010 4:40 PM by Tom Kane