Legal Business

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2	Martindale-Hubbell Connected to Host ‘Pro Bono and Your Career’ Webinar on April 22	7446
3	Martindale-Hubbell Connected Celebrates One-Year Anniversary	6093

Blogging Can Really Bring In Business

As the Greatest American Lawyer blog says "content can drive business." In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client . Demonstrating one's expertise...

Published Mon, Sep 20 2010 3:01 PM by Tom Kane

Filed under: legal marketing, Blogs, marketing, legal business development, Tom Kane, blogging

5 Business Development Tips For These Economic Times

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is...

Published Tue, Aug 3 2010 9:39 AM by Tom Kane

Filed under: legal marketing, business development, Law Firm Management, law firms, marketing, law firms, law firm marketing, legal business development, client relations

Are Your Web Site Images Effective?

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned...

Published Fri, Jul 23 2010 10:03 AM by Tom Kane

Filed under: legal marketing, business development, Blogs, law firms, marketing, law firms, law firm marketing, legal business development, client relations, lawyers

Social Web ‘consumption, familiarity and use’ by in-house lawyers: survey released

As a marketer I rarely, if ever, try to "convince" a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that...

Published Tue, May 25 2010 3:16 PM by Jayne Navarre

Filed under: legal marketing, Blogs, marketing, social media, In-House Counsel, law firm marketing

Legal Project Management (Part 9): Getting Away from Perfectionism

When Voltaire wrote the phrase "Better is the enemy of good" in the late eighteenth century, he was not thinking about the needs of legal clients. But the phrase is extremely relevant to the challenges lawyers face today as they adapt to what...

Published Wed, May 19 2010 5:58 PM by Jim Hassett

Filed under: legal marketing, business development, Blogs, marketing, legal project management, law firm marketing

How Project Management Can Help Your Marketing

Patrick Lamb has this week a post about project managemen t on his In Search of Perfect Client Service blog. Specifically, he comments on the Legal Project Management Quick Reference Guide written by my colleague Jim Hassett of LegalBizDev . Pat reviewed...

Published Mon, May 17 2010 11:08 AM by Tom Kane

Filed under: legal marketing, Blogs, marketing, legal project management, law firm marketing

10 Cheap But Effective Marketing Tips For Today's Realities

Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on Law.com's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age...

Published Wed, May 12 2010 2:08 PM by Tom Kane

Filed under: legal marketing, business development, Blogs, law firms, marketing, social media, law firm marketing

Law Firm Branding: Hocus Pocus or Results?

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American...

Published Wed, May 12 2010 1:50 PM by Jayne Navarre

Filed under: legal marketing, business development, Law Firm Management, Blogs, law firms, marketing, social media, law firm marketing

Read What Your Clients Read

Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and...

Published Wed, May 5 2010 11:38 AM by Tom Kane

Filed under: legal marketing, business development, Blogs, marketing, law firm marketing

Improve Your Marketing With Better Eye Contact

Lately, I've been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them. Bruce Allen over on the Marketing Catalyst blog has a...

Published Wed, Apr 28 2010 4:40 PM by Tom Kane

Filed under: legal marketing, business development, Blogs, marketing, law firm marketing

Too Busy For Marketing? Tap Into Your Social Web Communities

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can...

Published Wed, Apr 28 2010 4:31 PM by Jayne Navarre

Filed under: legal marketing, business development, Blogs, marketing, social media, twitter, law firm marketing

You Can Learn A Lot About Marketing From Your Dog

You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn't think that you could learn a lot about developing business from spending 90% of your time viewing...

Published Thu, Apr 22 2010 2:47 PM by Tom Kane

Filed under: legal marketing, business development, Blogs, marketing, law firm marketing

A Very Simple Twitter Formula for Generating Legal Marketing Business

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed...

Published Tue, Apr 20 2010 4:52 PM by Kara Smith

Filed under: legal marketing, business development, Blogs, marketing, social media, law firm marketing, business development firm

Yes, Successful Rainmakers Can Be Made

Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll's article that...

Published Fri, Apr 16 2010 10:42 AM by Tom Kane

Filed under: legal marketing, business development, Law Firm Management, Blogs, marketing, law firms

3 Reasons For Legal Marketers to Start Thinking Like Journalists

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source...

Published Wed, Apr 14 2010 3:52 PM by Kara Smith

Filed under: legal marketing, business development, Blogs, marketing, social media, twitter

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Blogging Can Really Bring In Business

5 Business Development Tips For These Economic Times

Are Your Web Site Images Effective?

Social Web ‘consumption, familiarity and use’ by in-house lawyers: survey released

Legal Project Management (Part 9): Getting Away from Perfectionism

How Project Management Can Help Your Marketing

10 Cheap But Effective Marketing Tips For Today's Realities

Law Firm Branding: Hocus Pocus or Results?

Read What Your Clients Read

Improve Your Marketing With Better Eye Contact

Too Busy For Marketing? Tap Into Your Social Web Communities

You Can Learn A Lot About Marketing From Your Dog

A Very Simple Twitter Formula for Generating Legal Marketing Business

Yes, Successful Rainmakers Can Be Made

3 Reasons For Legal Marketers to Start Thinking Like Journalists