08/17/2011 11:27:00 AM EST
Networking Requires Getting Off Your Duff!
Social media is obviously one way to
network these days, and it can work. But, it is not as effective as
face-to-face events with clients, referral sources and prospects. So, it's time
to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by Theda Snyder.
And I completely agree.
Further, Snyder points out some simple
tips on networking that aren't new, but I have to admit I appreciate the
reminders myself; to wit:
- Go where your potential clients hang out. That is, it
is better to spend time with trade groups, business organizations, etc.
where your preferred types of clients are likely to be found. Spending
time with other lawyers makes sense too, if they are a source of your
- Be active in any organization you join. Be a "doer" not
a "joiner." Show that you are a player by volunteering and even seek a
position of leadership, if possible, to raise your profile;
- Mingle at events. Don't just talk with people you know,
or stay with one group. Take advantage of the occasion to speak to as many
people as you can;
- Remember to put your nametag on "your right side so it
is easily visible as you shake hands." Use a magic marker to write your
firm name and nickname, if the organization used only your more formal
- Introduce yourself to odd-numbered groups, as it is
easier to interrupt than is a twosome;
- Exchange business cards, and put a note on the back for
recall conversation, and to remember the connection;
- Follow up after the event. As Snyder suggests: "keep
the conversation going." Take a look at my post "Networking:
Flawed Fallacy About Follow Up" on suggestions on how to do that.
The important thing is get out there
and mingle face-to-face. Don't just rely on social media for your networking.
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