11/03/2011 12:45:00 PM EST
How To Promote Your Law Blog (or any blog)
Now that your blog is "LIVE," you
need to do some basic things to help others find you. Or give your established
blog a little shove and see if traffic doesn't improve.
to Giant Search Engines
Even though you've optimized the
general metadata on your blog, as well as each post, you may still want to hand
submit your blog to some key search engines.
Google will eventually pick up your page but it doesn't hurt to submit it
via Google Webmaster Tools. You can also check there to see how it is
performing. Make sure your metadata accurately describes what your blog is
about. Submit to Google here.
- Yahoo! Blog Directory
This is a human-reviewed directory of the web. The Open Directory
Project (ODP), also known as Dmoz (from directory.mozilla.org, its
original domain name), is a multilingual open content directory of World Wide Web
links. Netscape owns
it, but it is constructed and maintained by a community of volunteer
editors. When you submit to DMOZ, make sure to follow their instructions
for categorizing your blog VERY CAREFULLY.
Learn more here.
In partnership with DMOZ.
- ASK.com. Add your URL to Ask.com
to legal content centric directories
Some legal blog directories have
grown quite large and may not be of immediate help to your blog, but try
submitting to the narrowest category possible and see if it doesn't help.
- ABAJournal.com Blawg Directory
to General Blog Directories and Aggregators
Try submitting your (non-legal) industry focused blog to a more general
submit link here: (http://www.blogpulse.com/submit.html)
- Best of the Web Blogs. http://blogs.botw.org/
Aggregates your blog feed by category http://www.feedagg.com/
Now being run by Merchant's Circle, this site reaches out to retail
consumers rather than corporate types, but great for personal services
Valuable blog tool that feeds bloggers link suggestions to use within
their content-submit your blog as a content provider.)
More of an enterprise social networking tool, but you can build a
Newsgator widget to distribute your content via mobile. (MS Sharepoint
The web's technology news site of record, Techmeme spotlights the hottest
tech stories from all around the web on a single page. Meeting very
specific criteria will get your post featured on Techmeme. Not easy but
check out this out. http://news.techmeme.com/
Paid Discovery on StumbleUpon can be effective if you have a specific
target audience you are trying to reach. https://www.stumbleupon.com/pd/
OR, simply submit your site for free here: http://www.stumbleupon.com/help/how-to-submit-a-site/
Free online tool that easily promotes your blog or website - with the
simple push of a button! http://feedshark.brainbliss.com/
Use FeedBurner or FeedBlitz to auto post new content to your Twitter
account. Then, for extra measure, write a Tweet that highlights content,
asks a question or encourages discussion and send another link.
Include your blog website URL on your profile using the "custom" box and
type in the name of the blog. Using the (easy) widget on LI, set up
the feed of your blog content to appear on your profile page and news
stream. Add Twitter to your LinkedIN profile and your Tweet about your
blog will show up in your status update.)
Add your blog posts to your firm's Facebook page and your individual
page. You can link your FB account to automatically grab your new posts.
- Reciprocal links.
In addition to links within your content to others' blog content, which
can create a pingback or a reciprocal mention, make sure to include a well
thought-out, strategic Blog Roll to your blog. Give your readers similar
or complimentary content in your blog roll and ask those bloggers to
include your blog in their roll. Build a valuable "blogger community" and
incoming links as a result.)
(Alternative to Google's Feedburner. Sends email notification to visitors
who sign up to receive your latest posts.)
Curate your favorite posts, news articles, web pages, as well as your own
new posts or favorite evergreen posts, and send your scoop to social
(http://paper.li/) Similar to Scoop.it,
publish and share your own-online newspaper on Twitter and other
networks-include your most recent post.
Set up your blog on Martindale Connected, social networking site for the
legal profession, or other industry focused social networking sites. Some
will even let you set up a feed so you're not doing double duty.
- LinkedIn Groups.
This can be fertile territory for specific posts, relevant to specific
Groups. Excerpt some of your post to create a discussion and link to your
full post. This may take a little more work, but I've heard from more than one
attorney that this is a very effective tactic.
- Guest blog
- Add your blog address to your business card and email
- Include a post teaser and blog URL on the firm's
eNewsletter when content is relevant.
- Include your blog URL in every media by-line when
possible. (Rather than, or in addition to, your law firm website!)
- Send a personal email note with a link to a relevant
post to a special client or others in your contact list.
Hope this is a helpful resource for
you. This list isn't comprehensive, nor do I personally endorse any of these
sites or services and I am in no way connected to any. It is simply a random
list of ideas that have worked for my clients and me in the past. If you have
some favs to add, please drop us your suggestions in the comments! Would love
to hear from you. Thanks!
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