Legal Business

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1	Forms of Organization: Centralized vs. Decentralized	8020
2	Martindale-Hubbell Connected to Host ‘Pro Bono and Your Career’ Webinar on April 22	7449
3	Martindale-Hubbell Connected Celebrates One-Year Anniversary	6096

How To Promote Your Law Blog (or any blog)

Now that your blog is "LIVE," you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn't improve. Submit to Giant Search Engines Even though you've optimized the...

Published Thu, Nov 3 2011 12:45 PM by Jayne Navarre

Filed under: Marketing, blogging, Jayne Navarre, Search, Ideas, Web strategy

Smart Marketing Can Make Your Practice More Profitable

Interesting buzz over on LinkedIn's Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less," and offered to send a copy to those who requested it. A bunch have. Not a lot of new stuff there, but...

Published Thu, Sep 29 2011 1:36 PM by Tom Kane

Filed under: Marketing, Tom Kane, LinkedIn

Getting beyond the myth of the rainmaker

Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers...

Published Tue, Sep 20 2011 9:54 AM by Norman Clark

Filed under: Marketing, Norman Clark, law firms, sales, rainmakers

Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

In a nonscientific reader poll conducted for SmartBrief on Social Media , leading marketers (of all types) were asked: Does your company have a formal training process for employees before they're allowed to blog, tweet or post other social media...

Published Thu, Sep 15 2011 2:08 PM by Jayne Navarre

Filed under: Marketing, CMO, Social Media Policy, Best Practices, Jayne Navarre, law firm culture

Are You Credible When Making a Presentation?

Whether you are making a pitch to your boss, a client or prospect, or a speech to a more general audience, credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com of the importance of ethos in any presentation. Asher succinctly...

Published Wed, Aug 24 2011 2:01 PM by Tom Kane

Filed under: Marketing, client development, Tom Kane, public speaking, presentations

When it comes to Marketing, Sometimes Less is More

Consultants (as well as lawyers) can be a touch wordy sometimes. Especially when trying to sell their services to prospective clients. Often we think that it's necessary to cover the waterfront in terms of explaining who we are, what we do (or did...

Published Wed, Jul 20 2011 9:52 AM by Tom Kane

Filed under: Marketing, law firm marketing, client development, client service, communication, lawyers

Marketing Tip: Avoid Malpractice Claims

Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that is...

Published Wed, Jul 13 2011 12:00 PM by Tom Kane

Filed under: Marketing, law firm marketing, client development, client relations, communication, law firm, client feedback, Professional Development

Are You Pressed To Find Time for Marketing?

A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are pressed...

Published Wed, Jun 8 2011 10:41 AM by Tom Kane

Filed under: Marketing, social media, client development, Tom Kane, Facebook, client relations, client feedback, Social Networking, LinkedIn

Good surprises

Are you better than you think you are? One of the most unpleasant surprises in the practice of law is to learn that a client is dissatisfied with something that you believed that you did quite well. Bad news like this is unwelcome, but it can be the first...

Published Wed, Jun 1 2011 12:15 PM by Norman Clark

Filed under: Marketing, law firms, client service, clients

Client Feedback Pointers

Seeking client feedback is not only important for every law firm, but it needs to be done right. Following a recent post of mine on the topic, my friend Stacy West Clark raised some issues that got me to thinking about the Who, What, When, Why's and...

Published Wed, May 11 2011 10:00 AM by Tom Kane

Filed under: Marketing, law firm marketing, law firm business development, law firm productivity, business development, client service, communication, marketplace, law firm, client feedback

Client interviews: do-it-yourself or get outside help?

I participated earlier today in a discussion group on LinkedIn about client surveys. This posting provides a few additional comments and observations that would have made my comment on LinkedIn too long. The question concerned whether a law firm should...

Published Wed, May 4 2011 11:29 AM by Norman Clark

Filed under: Marketing, strategy, law firms, client service, communication

7 Mistakes PI (and Other) Lawyers Make When Marketing

A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison...

Published Mon, Jul 26 2010 12:58 PM by Tom Kane

Filed under: Marketing, law firm marketing, law firm business development, social media, business development, legal marketing, legal business development

The biggest mistake lawyers make when trying to develop new business

The biggest mistake most lawyers make in developing new business is that they don't listen. In a shocking turn of events, they talk too much. Experts agree that when you are building business relationships, you should spend 50% to 80% of your time...

Published Wed, May 26 2010 5:31 PM by Jim Hassett

Filed under: Marketing, law firm marketing, law firm business development, client development, business development

What it takes to succeed in online marketing

A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches. Sixty-five percent of people in need of legal representation begin...

Published Wed, May 26 2010 10:48 AM by Debra Regan

Filed under: Marketing, law firm marketing, blogging, social media, blogs, client development, business development, LexisNexis

Competitive Intelligence in Law Firms; How Can You Begin?

Just as lawyers perform due diligence in researching the ins and outs of case law, law firms large and small need to investigate the business landscape to improve market intelligence. A growing number of legal professionals, particularly law librarians...

Published Tue, Feb 16 2010 3:47 PM by Christopher Whitmore

Filed under: Marketing, competitive intelligence, business development

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