11/14/2011 04:56:00 PM EST
6 Things You Must Know About Social Media & Your Workforce
just completed this study, which shows just how much social media, device
freedom, and mobile work means to the next generation. Thinking about banning social media in the workplace? Before you flip
the kill switch, read on....
than half of students (55%) and an even larger proportion of end users
(62%) indicate they could not live without the Internet; and one-third of
respondents in each subgroup consider the Internet to be as important
as water, food, air, and shelter.
of those surveyed would rather lose their wallet or purse than their
smartphone or mobile device.
than two out of five 20-somethings would accept a lower-paying job that
offered more choices in the device they use at work, social media access,
and mobility compared with a higher-paying job with less flexibility.
So it would appear that your young workforce seemingly
can't live without a Facebook fix. But can you handle the productivity hit?
Consider these numbers:
three quarters of your young college-educated workforce indicate accessing
their Facebook page at least once a day or more frequently. 1 in 10
have their Facebook pages up all day.
in ten young college-educated employees have friended a co-worker,
manager, or both on Facebook.
43% of college students admit being distracted or interrupted by social
media, IM, phone, or a desire to check Facebook, at least three times per
For a good summary of the Cisco survey, click on the infographic
above or click
here for a summary of these surprising numbers.
Whatever your position on social media in the
workplace, address it at the job interview.
The reality is that even if you restrict network access
to social media, employees -- young and old -- are going to whip out their
smartphones and hit up Facebook, Twitter and the internet.
Obviously, each company has to decide for itself, whether
employee use of social media is a good thing for business, a bad thing for
business, or no thing at all. For those who consider it a bad thing, consider
asking about social-media usage during the job interview. If you don't bring it
up, expect that college-grad candidate to broach the subject. The Cisco study
indicates that two-thirds of college grads ask about social-media policies in
When the topic of social media comes up, don't ask
candidates for their social-media logins and passwords to access to their
private sites. That shows a complete lack of trust and, frankly, a candidate
who takes precautions to protect what they post on the internet from your eyes
shows good judgment. But, much like candidates will want to know whether Facebook
at the office is feasible or firewalled, you should ask questions about the
quantity -- not quality -- of social-media use. This will help you to determine
whether these candidates, if hired, will devote more time in the office to work
versus commenting on Facebook from work about work.
This article was originally published on Eric B. Meyer's blog, The Employer
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