LexisNexis and Manzama Forge Alliance Agreement

LexisNexis practice area communities and Manzama business and marketing intelligence have formed an alliance agreement.  Starting in early 2012, the communities will be able to provide users with access to analytical reports based on social media content.

"LexisNexis looks for new ways to bring our customers actionable insights and help them get the information they need about key industry developments to make smart business decisions," said Michele Vivona, SVP of Global Web Strategy for LexisNexis Legal & Professional. "Manzama is one of the first companies I have seen with a method to uncover these insights from the perspective of lawyers and business development professionals. I am excited to introduce this offering to the LexisNexis practice area Communities."

In comments reported by Businesswire, Manzama CEO Peter J. Ozolin explained, "It's important for our longer-term vision to make data available in many constructs--mobile, email, portals and other platforms. Reaching professionals where they actively engage each other and seek out information related to their practice and business development needs is obviously of interest, regardless whether they access it through our platform. The Communities are a great starting point to this effort. We will also be identifying appropriate access to feeds from LexisNexis to pull into the Manzama platform that will be of value to our client base."