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Mark Rosch

Vice-President, Internet For Lawyers

Mark Rosch is the Vice-President of Internet For Lawyers (IFL), an Internet research training company.  He is a nationally recognized speaker who has presented at: the Annual meetings of the ABA and the California State Bar; ABA Tech Show; and hundreds of state and local bar associations, companies, and law firms since 1999.

He is the Editor of IFL’s newsletter, and writes and speaks about legal technology for firms and also on how to use the Internet for research and for marketing. Additionally, he is co-author of for current books: "The Cybersleuth's Guide to the Internet" (IFL Press, 2011), "Find Info Like a Pro, Volume 1: Mining the Internet's Publicly Available Resources for Investigative Research" (ABA, 2010), "Find Info Like a Pro, Volume 2: Mining the intenret's Public Records for Investigative Reseaerch" (ABA, 2011), and "Google for Lawyers" (ABA, 2010). Previously, he co-authored two editions of "The Lawyer's Guide to Fact Finding on the Internet" (ABA, 2003 & 2006).

Previously, Rosch provided Electronic Marketing Consulting services to solo practitioners and law firms of all sizes that seek to create an online marketing effort or increase the effectiveness of their current efforts. Mr. Rosch has also helped law firms and legal consultants optimize their web sites to improve their Search Engine rankings. During his 20 years of marketing experience, Mark Rosch has developed, implemented and supervised the publicity, promotions and marketing campaigns for numerous and varied clients, from LLRX.com, the prestigious legal web site, to new media developers. Currently he provides web management consulting to the State Bar of California Law Practice Management & Technology section’s web site.

He has written on the subject of building and managing effective web sites for the Legal Marketing Association and Los Angeles Lawyer magazines. Mr. Rosch has also written about the application of computer technology in the law office for Law Office Computing, Los Angeles Lawyer and the Los Angeles Daily Journal among other publications. Rosch has presented at the Annual meetings of the ABA, the National Association of Bar Executives, the Association of Continuning Legal Education, the California State Bar and and in-house at various firms.

Previously, as Vice President, Public Relations for E! Entertainment Television Networks, he was responsible for developing and supervising all publicity strategy and its implementation for the E! Entertainment Television cable network, as well as the company’s newest network, Style.

Prior to E! Mr. Rosch was Vice President of the Weissman/Angellotti public relations firm, working on numerous projects, including all television specials, events and activities of the Academy of Television Arts & Sciences (including the Primetime Emmy Awards), network television specials, new media projects including the launch of the TV Academy's first website in 1995, as well as numerous feature films including "Like Water For Chocolate."

Mr. Rosch is a member of the ABA Law Practice Management Section's Educaiton Committee and its State and Local Bar Outreach Committee, as well as various leadership positions in the Association of Continuing Legal Education (ACLEA).  Previously, he served as a member of the Academy of Television Arts & Sciences' Public Relations steering committee, the Television Publicity Executives Committee, the American Film Institute, in addition to serving as a member of the Board of Directors of the Entertainment Publicists Professional Society.

He was graduated from Tulane University, in New Orleans, with a B.A. degree in Sociology. Mr. Rosch can be reached at mrosch@netforlawyers.com.


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