02/18/2011 05:06:00 PM EST
Free Download: GreenbergTraurig Alert: ZIPing Towards Litigation — Has The California Supreme Court’s Newest Decision Opened The Floodgates?
The California Supreme Court issued a unanimous opinion on February 10 holding that ZIP codes are "personal identification information" for purposes of the state's Song-Beverly Credit Card Act of 1971, and therefore may not be recorded by a business as part of a credit card transaction. The decision will have important implications - retailers and others should ensure their practices conform with California law.
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