12/14/2011 01:37:00 PM EST
Video: Mark Lanier on 'New Ways To Try Old Cases'
Mark Lanier of the Lanier Law Firm gave the keynote address at the combined luncheon for the 14th Annual National Asbestos Litigation Conference and the Lead Litigation Conference held in Amelia Island, Fla., on Oct. 3, sponsored by HB Litigation Conferences. In this clip, Lanier explains how attorneys can use Madison Avenue demographic information to better understand and communicate with juries of different ages and generations.