HOW TO: Get Clients to Rate & Review Your Law Practice
Are you asking your satisfied clients — lawyers and consumers alike — for reviews or testimonials, and actively posting them on your website?
Do you ask clients to leave recommendations for your services at online legal directories and on your social media profiles like Google+TM, LinkedIn®, Facebook® and Yelp®?
If not, why not?
Consumer opinions and recommendations are the most effective forms of advertising. Everybody is showcasing some form of third-party validation these days, including lawyers. Granted, some states prohibit client testimonials on law firm websites, so you'll have to ask your provider about that first. But if it's permitted, encourage your clients to rate you.
Here's what you should do:
Proactively Ask Your Clients to Rate You
Prospective clients want to know how they're going to be treated once they hire you. They want to better understand your approach and personality. So ask your existing clients for feedback on your services and communication skills. Ask about responsiveness, the quality of service and value for the money. Was there anything about your service they found surprising? Be sure to solicit reviews in addition to getting rated.
Spread Your Reviews Around on Multiple Platforms
A consumer searching for legal help on Google may find your profile on various online directories like Lawyers.comSM, martindale.com®, Yelp, YP and so on. So ask your clients to rate you on those platforms as well. Online review forms are found on Facebook, LinkedIn, Yelp and Google+. If you and a client have Google+ profiles and the client gives your firm a +1 recommendation (a Google+ "Like"), anyone searching Google for an attorney in your geographic area will see that +1 next to your website link.
Showcase Your Ratings on Your Website
Your website is your firm's face online. Ask your website provider about posting your well-earned ratings on your site itself.
For instance, Martindale-Hubbell® Client Review Ratings is a rating service for consumers of legal services. It provides comprehensive and objective information about lawyers and law firms. LexisNexis even offers a Web widget that lets its clients display their Martindale-Hubbell® lawyer ratings right on their websites and link them back to their profiles on Lawyers.com and martindale.com.
Ratings and reviews are a great way to promote your practice. Ask your provider for guidance on how to make client and peer reviews part of your online marketing strategy on your website — in search engine results, legal directories and social platforms.
Want to learn more about how you can leverage ratings and review to promote your law practice? Schedule your free consultation with a Law Firm Marketing Specialist today!
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