How Live Chat Enhances the Mobile Experience for Law Firm Website Visitors
If your website is optimized for mobile devices, you will undoubtedly make your mobile visitors happy. But that's only half the battle. What extra step are you taking on your mobile sites to engage with the ever-growing traffic?
Today, there are more than 125 million smartphone subscribers and more than 50 million tablet users in the U.S., according to a recent study by comScore.* However, to capitalize on that mobile traffic and to increase conversion rates on your mobile optimized sites, you need an application that can truly engage potential clients who arrive at your mobile site.
Martindale-Hubbell® Live Chat, which enables prospective clients to interact immediately with specially trained chat representatives (24 hours a day/seven days a week), is an excellent way to convert mobile traffic into quality leads. Regardless of where they are or what time of day it is, people who use mobile optimized Live Chat can speak with a knowledgeable operator who can quickly set them up with a lawyer.
Real-World Example of Live Chat on Mobile
Say, for example, a potential client has just had a fight with her spouse. It's 2 a.m., and she decides that it's best for her to leave the house. She needs help right away and has no access to a computer, but she can use her smartphone to search for a lawyer. If she finds a law firm mobile site that does not have a live chat feature, she will seek help elsewhere, and that law firm will lose a potential client.
In these types of situations, people don't want to send an email to a lawyer or to leave a voicemail after hours. If there is no option for them to interact with a human being immediately, they will likely turn to a law firm website with a live chat offering, so that they can get the customized attention they need immediately.
To learn more about Martindale-Hubbell Live Chat and what it can do for your firm's mobile optimized website, request a free consultation by contacting a LexisNexis Law Firm Marketing Specialist.
*Source: "2013 Mobile Future in Focus," comScore, Feb. 2013
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