Marketing by Connecting to Groups
LinkedIn is a powerful social media platform that attorneys can leverage to achieve real business results — from increasing referrals and driving traffic to the firm's website to demonstrating a lawyer's expertise in a specific area of law.
For instance, starting a "Group" on LinkedIn is a simple, yet powerful networking tactic that can enable an attorney to market a firm to a wider audience. This was just one of the topics of discussion presented by legal industry analyst and author Ari Kaplan at the recent LexisNexis® LEXPO networking and marketing event. Ari is a lawyer, legal industry analyst and author of the new book Reinventing Professional Services: Building Your Business in the Digital Marketplace.
View this video to learn how your firm can benefit from starting a LinkedIn Group:
Like this post? Watch Ari Kaplan’s video from earlier this week on Marketing by Making Connections Online. Look for the next video from Ari Kaplan next week. Topic: Making Introductions.
Follow Larry Bodine on Twitter: @Larrybodine
Also check out these previous posts:
Leave a Comment