Social Media Best Practices Start with LinkedIn and Facebook
Finding lawyers online has become as common a method to find lawyers as asking friends and family. In fact, three out of four consumers seeking an attorney over the past year used online resources at some point in the process, according to current research.* Consumers are now using social media to find lawyers, because that's where their friends and family can be found.
In the webinar excerpt "Social Media Best Practices" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute, to describe practical steps lawyers can take to generate new business with social media.
"LinkedIn is a fantastic way of getting started on social media," Stephen says, noting that LinkedIn has 150 million users, including executives worldwide. He offers eight steps to jump-start your LinkedIn presence, starting with a keyword-loaded online profile.
From there, a lawyer should start to connect with other people whom the lawyer already knows, recommend others and join LinkedIn groups of lawyers.
Meanwhile Facebook also offers a "huge opportunity" to market a law firm, Stephen says. This is because Facebook has hundreds of thousands of active users yet less than 10 percent of law firms have any presence to promote their law firms. He adds, "It is important to update your fan page regularly. You have to build it and nurture it." One best practice is to focus more on engaging visitors in conversations rather than merely building connections.
"Social Media Best Practices for Law Firms" is an excerpt from the LexisNexis webinar "Join the Conversation: Social Media Strategies for Your Law Firm." View additional LexisNexis webinars for the latest insights and best practices in online marketing for law firms.
*The Research Intelligence Group (TRiG), "Attorney Selection Research Study," March 2012.
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