Best Practices to Get New Business with Twitter
Social media has evolved as a powerful way for lawyers to raise their profiles and attract new business. In the webinar excerpt "Twitter Best Practices for Law Firms" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute, to describe practical steps lawyers can take to generate new business with social media.
Twitter is worth exploring for marketing, even though you're limited to 145 characters in a message. A best practice is to avoid advertising yourself. For example, one lawyer tweeted, "There are hundreds of personal injury firms. Why hire ours?" with a link to his website. The message is ineffective because readers will not be interested in the answer, and the tweet says nothing new.
In contrast, another lawyer sent a tweet, "The #Elderly at Nursing Homes who suffer abuse. #Phoenix #Personal #Injury @Attorney." This shows a smart use of hashtag symbols, because they are hooks that will make the tweet show up when a person searches for the term with the hashtag.
Another best practice is to tweet about trending topics. Use the link www.bing.com/social, which will display current topics being discussed in real time on Twitter and Facebook combined.
"Twitter Best Practices for Law Firms" is an excerpt from the LexisNexis webinar "Join the Conversation: Social Media Strategies for Your Law Firm." View additional LexisNexis webinars for the latest insights and best practices in online marketing for law firms.
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