Attracting New Clients with a Blog [video]
Sixty percent of small law firms have landed a client as a result of their blog, according to the American Bar Association. A blog should be the cornerstone of your marketing strategy. If you post entries every day of the week or as often as you can, you're going to be rewarded with a higher ranking in clients' search results.
In the webinar excerpt "Blogging Best Practices for Law Firms" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute, to describe practical steps lawyers can take to generate new business with social media.
Advantages of a blog include:
- Emphasizing a niche, so that you are not marketing everything under the sun.
- Responding quickly to current events. It takes you a few minutes to summarize a news item, add a link and put yourself online speaking as an expert on the topic.
- Allowing comments on your blog. Lawyers can moderate comments, by using a feature to be notified when a comment is posted, and using an option to publish it.
- Differentiating yourself, by writing about the work you do for clients and the problems clients have. This takes advantage of the way clients look for lawyers, which is to search for a solution to their problem rather than directly look for a lawyer.
Listen to the webinar as we cover 10 ways to find interesting blog topics.
"Blogging Best Practices for Law Firms" is an excerpt from the LexisNexis webinar "Join the Conversation: Social Media Strategies for Your Law Firm." View additional LexisNexis webinars for the latest insights and best practices in online marketing for law firms.
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