Sep 19, 2012
03:43 PM
by
Larry Bodine
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1 comment(s)
The sharing culture that exists online creates marketing opportunities to introduce people to each other, according to lawyer, legal industry analyst and author Ari Kaplan. "If you met me, and I knew that you were an environmental specialist and...
Sep 13, 2012
05:17 PM
by
Larry Bodine
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1 comment(s)
LinkedIn is a powerful social media platform that attorneys can leverage to achieve real business results — from increasing referrals and driving traffic to the firm's website to demonstrating a lawyer's expertise in a specific area of law...
Sep 10, 2012
02:14 PM
by
Larry Bodine
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0 comment(s)
Marketing online is a conversation — not a one-way speech — according to lawyer, legal industry analyst and author Ari Kaplan. As he describes in the video, accepting a connection from another person is only the beginning. Most lawyers overlook...
Aug 22, 2012
01:50 PM
by
Larry Bodine
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0 comment(s)
I ran my own successful consulting practice for 11 years, and what I learned about getting publicity applies directly to lawyers. Here's how I made sure everybody was familiar with me: ALWAYS dropped everything to talk when a reporter called. I made...
Jul 03, 2012
05:36 PM
by
Larry Bodine
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5 comment(s)
A smart technique for lawyer-bloggers is to write about topics that consumer clients are already interested in -- and I've got a Top Ten list of best-read topics for you. Many lawyers make the mistake of writing about something first and trying to...
Jul 03, 2012
05:08 PM
by
Larry Bodine
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0 comment(s)
LinkedIn is the leading social media channel for lawyers— with 161 million business owners, managers, executives and lawyers having profiles -- followed closely by law firm blogs, according to a new LexisNexis Insights paper, " Use of Social...
Jun 18, 2012
03:07 PM
by
Larry Bodine
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1 comment(s)
Surprisingly, the marketing of pop music translates very nicely into marketing for lawyers. Lady Gaga grossed $90 million in 2011, according to Forbes, so she clearly knows how to reach her audience of buyers. Does this mean you have to wear see-through...