“Mark It on Your Calendar”: Halloween Blog Topics Ideas for Attorneys
Think that Halloween has no place in the practice of law? Think again.
During most of the year — namely November to August — relatively few people go to Google searching for Halloween-related information. But beginning in September, search activity steadily grows before peaking in the end of October. During the last week in October, the volume of Halloween-related searches is about 100 times greater than the rest of the year.
What, you might be asking, does this have to do with your legal practice? Quite simply, by integrating Halloween into your firm's marketing, public relations, blogging and social media efforts, you have an opportunity to raise your firm's visibility — online, in the media and in your firm's marketing efforts — during the month of October.
Because after all, Halloween isn't just a harmless holiday for kids. Consider, for example, some of the many legal issues tied to Halloween:
- Decorating your home for Halloween is good fun, but can also be dangerous. Remind homeowners that they face possible liability if someone falls and hurts themselves on their property. Avoid placing decorations on the driveway or sidewalk, as well as hard-to-see decorations on front lawns.
- Parents should know their town's curfew or suggested trick-or-treating hours.
- Law enforcement officers keep a close eye on registered sex offenders during Halloween, but parents should also take steps to keep their kids safe. Remind clients to search the sex offender database and learn who lives in their neighborhood. For lawyers who do criminal defense work, this is a good opportunity to remind clients who are convicted sex offenders of common-sense dos and don'ts.
- Parents also need to educate their kids that "tricks" may actually be crimes that could get them in legal hot water. Egging cars, toilet-papering homes and stealing little kids' candy may seem harmless, but could land kids in juvenile court.
- People who are hosting Halloween parties where alcohol is served need to understand their state's social host laws, which could make them liable if any partygoers are injured at the party or if a partygoer is involved in a drunk driving incident after leaving the party.
How can you use the Halloween holiday to your legal marketing advantage? Think creatively, think social. Consider tweeting Halloween safety tips. Write a Halloween-related legal blog post or newsletter article. Offer yourself up for interviews to the local media. Embrace the spirit of the season while also marketing your legal practice. And if you'd like a special treat to embrace the spirit of the season, get a free social media evaluation.
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