What NOT To Do: Ethics for Online Legal Marketing [Webinar]
Does a fear of violating ethics guidelines for online marketing and social media keep you away from the Web?
If you are a solo practitioner or partner in a small law firm and you are uncertain how to effectively market your practice AND not run afoul of your state bar association's ethics rules, you need to listen to this webinar.
Join me as I co-host "Ethics for Online Legal Marketing," a free one-hour webinar, Wednesday, October 24 at 12:30 pm ET.
Learn how to develop legal ethics best practices that will empower your online marketing and give you the peace of mind to promote your firm.
What to Expect from this Webinar
Do you know what to watch out for? Find out what's legal and what's not with real-life examples of online law firm marketing that violate ethics rules, and how to avoid repeating them.
We'll focus on strategies to adhere to Rules of Professional Conduct in the following areas:
- Web Presence: Key design and content decisions for law firm websites and search engine optimization (SEO)
- Joining the Conversation: How to participate in social media-LinkedIn®, Twitter®, Facebook® and YouTube
- Thought Leadership: Blogging best practices and pitfalls to avoid
- Customer Validation: Guidance for online use of testimonials and case histories
- Showcasing Achievements: Considerations for promoting your ratings and rankings
Learn to use these essential best practices — and apply them to your own marketing strategy!
Jay Butchko J.D. (that's me) is Director of Retention and Acquisition for Web Visibility Solutions, LexisNexis® Martindale-Hubbell®. Jay is a SEMPO Certified Search Engine Marketing Consultant with over 14 years' experience working with law firms on strategies to acquire new clients and grow revenues.
Carlton Dyce is Vice President of Peer Review Rating & Client Review Services for LexisNexis Martindale-Hubbell. Carlton has over 25 years of broad publishing and production experience covering data collection, database management, quality assurance, product fulfillment and customer experience strategies.
To join us for this free webinar, please click here to register.
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