“Mark It on Your Calendar”: December Blog Topics Ideas for Attorneys
The holiday season is in full swing and that means there is plenty of material for your law firm blogging.
December seasonal events present novel marketing opportunities for your law firm blogging. You have a new reason to reach out to existing clients and a chance to showcase your skills to prospective clients.
Just as an auditor will contact his or her clients before their fiscal year ends, the end of the year offers countless marketing and business development opportunities to lawyers, whether you practice corporate law, estate planning, tax law or many others.
Ask yourself what legal issues are important to your current and potential clients this time of year and use those issues as topics for your marketing efforts — everything from blogging to public relations — and also as touch points for client outreach.
As an example, let's look at angles you could address if you have small-business clients:
- Year-End Tax Considerations: Small-business owners, particularly those who are sole proprietors, should consider whether it makes financial sense to incur any tax-deductible business expenses before the end of the year.
- 2013 New Business Ventures: Many people start the New Year by starting a new business. Entrepreneurs need to understand the pros and cons of difficult legal business structures and may need help determining which makes sense for them. Remind them to set up business bank accounts, credit cards and self-employed retirement accounts, too, if appropriate.
- Payroll Deduction Reminders: Business owners may want to remind their employees who have had a major life change — such as a marriage, divorce or new home purchase — to adjust their payroll deductions.
- New Laws/Regulations-Related Announcements: What new laws go into effect in January that will impact your clients and prospects? Consider a blog post or seminar that explains the new regulation and offers tips on compliance.
- Practice-Specific Legal Issues on the Horizon: The end of the year is also the perfect time to offer your forecast on the key legal issues that will emerge in your practice area or industry in 2013. You'll position yourself as a thought leader if you offer reasonable predictions on the business climate and challenges your clients may face in the coming year.
Other current topics to consider in your December and January marketing efforts:
- Tax topics always garner attention as people scramble to maximize their deductions.
- January is Child-Centered Divorce Awareness Month as well as Financial Awareness Month.
- Martin Luther King Jr.'s Birthday, which is celebrated on Jan. 21, is now a National Day of Service.
Need help taking your law firm's blogging and social media marketing program to the next level? To request a free Social Media Evaluation, contact a LexisNexis Law Firm Marketing Specialist.
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