New Year’s Resolution #7: Make Your Marketing More Mobile
Why should a mobile strategy be a key component of your law firm's online marketing strategy for 2013?
By as early as 2015, more consumers in the U.S. will access the Internet through their mobile phones than through their PCs, IDC is predicting.1 Meanwhile, 57 percent of consumers surveyed will not recommend a business with a poorly designed mobile site and 40 percent of consumers will go to a competitor's site after a bad mobile experience.2
What is a "mobile strategy" for your law firm marketing? Basically, whatever marketing channels you leverage for 2013, make sure that those channels can be viewed successfully from mobile devices.
Have you ever visited a website on your smartphone that WAS NOT optimized for mobile viewing? Then you would know how unlikely mobile users are to actually turn into leads after such an experience.
Generate more leads in 2013 by ensuring your law firm's website and profiles are easily found, accessed and utilized around the clock by mobile device users. Make sure it is easy for a mobile user to grasp the area of law you practice, and then can quickly reach out and contact your firm.
With more and more of your target consumers searching for legal information on the areas of law you practice from their mobile devices, a mobile strategy is no longer optional.
Can you hear me now?
More Online Marketing Tips for Small Law Firms
In the coming weeks, follow me and Amy Kaplan, Director of Product Management for Advertising & Profile Services at LexisNexis® Martindale-Hubbell®, as we provide online marketing strategies and tactics that can help generate results for your law firm in the New Year. If you'd like to jump ahead, feel free to download our recent paper. Or if you prefer, download the free recording of the companion webinar Amy and I recently co-hosted.
Next Up: Resolution #8: "Convert" More Website Visitors to Leads
When you're ready, schedule your free online marketing consultation or email me at jay.butchko@lexisnexis.com.
1"International Data Corporation (IDC) Worldwide New Media Market Model," IDC, 2012.
2"What Users Want from Mobile," Compuware, 2012.
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