New Year’s Resolution #8: “Convert” More Website Visitors to Leads
Are enough of your website visitors actually emailing or calling to request consultations?
Even the most productive websites can be improved. For instance, do you prominently display your firm's contact info on every page? Is your website content readable and consumer friendly? Is it easy to discern your experience in the areas of law you practice?
There is an increasing array of marketing tools and techniques that can improve the conversion of your website traffic into leads. Here are two such options:
- Add a video to your law firm website. A well-produced video can help engage a visitor who might otherwise have quickly left your website.
- Add a live chat service to your website. Prompting visitors with a live chat window can increase website leads, offering those prospects an immediate personal interaction at any time and from any device. Ensure the service reflects your firm's branding.
Online marketing is constantly evolving, so make sure your law firm takes advantage of the latest innovations to stand out in your market a drive real business.
More Online Marketing Tips for Small Law Firms
In the coming weeks, follow me and Amy Kaplan, Director of Product Management for Advertising & Profile Services at LexisNexis® Martindale-Hubbell®, as we provide online marketing strategies and tactics that can help generate results for your law firm in the New Year. If you'd like to jump ahead, feel free to download our recent paper. Or if you prefer, download the free recording of the companion webinar Amy and I recently co-hosted.
Next Up: Resolution #9: Invest in Paid Search Advertising
When you're ready, schedule your free online marketing consultation or email me at jay.butchko@lexisnexis.com.
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