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New County Cross References on Lawyers.comSM and martindale.com® Allow Small Law Firms to Cast a Wider Net for New Client Leads - eversecp

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New County Cross References on Lawyers.comSM and martindale.com® Allow Small Law Firms to Cast a Wider Net for New Client Leads

Mar 19, 2012 04:17 PM by
Carol Eversen
Carol Eversen
VP, MBS Marketing Ask a question
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A new online marketing solution from LexisNexis® Martindale-Hubbell® allows law firms to appear in the search results for a wider range of geographic areas, simply by making an important addition to their profile on Lawyers.com and martindale.com.

LexisNexis has introduced County Cross References, a new option for law firms to literally cross-reference their profiles with other counties beyond their current location or expand their reach within their entire county cost-effectively.

This allows a law firm to target specific counties - whether it is the county where their office is located,  neighboring communities or perhaps jurisdictions known to be hotbeds for a specific type of litigation - and to focus their advertising on a narrow audience. County Cross References are a powerful way to expand a firm's online marketing presence across multiple geographic territories.

LexisNexis County Cross References allow attorneys to:

  • Reach their entire county cost-effectively
  • Expand and target into new counties efficiently
  • Make one purchase to cover multiple cities within a county

With nearly 28 million visitors per year on Lawyers.com, an attorney can show up in more searches, within an area of practice, in targeted markets.

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