New County Cross References on Lawyers.comSM and martindale.com® Allow Small Law Firms to Cast a Wider Net for New Client Leads
A new online marketing solution from LexisNexis® Martindale-Hubbell® allows
law firms to appear in the search results for a wider range of geographic
areas, simply by making an important addition to their profile on Lawyers.com
and martindale.com.
LexisNexis has introduced County Cross References, a new option for law
firms to literally cross-reference their profiles with other counties beyond
their current location or expand their reach within their entire county
cost-effectively.
This allows a law firm to target specific counties - whether it is the
county where their office is located, neighboring communities or perhaps jurisdictions known to be hotbeds for a specific
type of litigation - and to focus their advertising on a narrow audience.
County Cross References are a powerful way to expand a firm's online marketing
presence across multiple geographic territories.
LexisNexis County Cross References allow attorneys to:
-
Reach their
entire county cost-effectively
-
Expand and
target into new counties efficiently
-
Make one
purchase to cover multiple cities within a county
With nearly 28 million visitors per year on Lawyers.com,
an attorney can show up in more searches, within an area of practice, in
targeted markets.
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