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<?xml-stylesheet type="text/xsl" href="http://www.lexisnexis.com/COMMUNITY/PORTAL/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>falconjp</title><link>http://www.lexisnexis.com/COMMUNITY/PORTAL/blogs/falconjp/default.aspx</link><description>Sample Blog</description><dc:language>en</dc:language><generator>CommunityServer 2008.5 SP1 (Debug Build: 31031.3054)</generator><item><title>Exclusive LEXPO Event:  Building Your Law Firm Into the Online Marketplace</title><link>http://www.lexisnexis.com/COMMUNITY/PORTAL/blogs/falconjp/archive/2012/07/17/exclusive-lexpo-event-building-your-law-firm-into-the-online-marketplace.aspx</link><pubDate>Tue, 17 Jul 2012 20:33:00 GMT</pubDate><guid isPermaLink="false">0c3554e9-a2fa-43ab-8086-38ae64e8e75b:215568</guid><dc:creator>John Falcone</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.lexisnexis.com/COMMUNITY/PORTAL/blogs/falconjp/rsscomments.aspx?PostID=215568</wfw:commentRss><comments>http://www.lexisnexis.com/COMMUNITY/PORTAL/blogs/falconjp/archive/2012/07/17/exclusive-lexpo-event-building-your-law-firm-into-the-online-marketplace.aspx#comments</comments><description>&lt;p&gt;&lt;img src="http://www.lexisnexis.com/Community/Portal/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/falconjp/Lexpo_2D00_Event_2D00_You_2D00_Are_2D00_Invited.png" style="max-width:550px;border:0;float:left;margin:12px;" border="0" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;I&amp;#39;m excited to invite local NY/NJ law firms interested in growing their businesses through online marketing to an exclusive networking LexisNexis LEXPO Event hosted by &lt;a target="_blank" href="http://blog.larrybodine.com/"&gt;Larry Bodine&lt;/a&gt;, Editor in Chief of Lawyers.com&lt;sup&gt;SM&lt;/sup&gt; and featuring noted legal author &lt;a target="_blank" href="http://www.arikaplanadvisors.com/bio.htm"&gt;Ari Kaplan.&lt;/a&gt;&amp;nbsp; &lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;Mr. Kaplan will share practical and creative advice that will benefit any lawyer looking to build their business, including his insights on how lawyers can thrive using the new Web and social media tools.&amp;nbsp; &lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;Attendees will learn more about:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;- Generating new business with social media and blogging&lt;/span&gt;&lt;br /&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;- Leveraging LinkedIn&amp;reg;, Facebook&amp;reg;, Twitter&amp;reg; social sites&amp;mdash;and best practices for each&lt;/span&gt;&lt;br /&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;- How to &amp;ldquo;syndicate&amp;rdquo; yourself through self-promotion and market to your target audience&lt;/span&gt;&lt;br /&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;- Gaining the confidence to try out new, innovative ways to reach your audience&lt;/span&gt;&lt;br /&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;- The latest website design, hosting and optimization solutions available from LexisNexis&lt;/span&gt;&lt;br /&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;- Innovations in research tools including updates to Lexis Advance and Lexis for Microsoft Office to help you be more efficient&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;/ul&gt;
&lt;p&gt;The LEXPO Event is &lt;b&gt;Thursday, July 26th at 5:30 PM at &lt;a target="_blank" href="http://www.hiltonshorthills.com"&gt;Hilton Short Hills&lt;/a&gt;&lt;/b&gt;.&amp;nbsp; Cocktails and networking from 5:30 PM - 6:30 PM.&amp;nbsp; Ari speaks at 6:30 PM.&amp;nbsp; Bonus product demonstrations include Lawyers.com&lt;sup&gt;SM&lt;/sup&gt;, Martindale-Hubbell&amp;reg;, PC Law&amp;reg;, Juris&amp;reg;, Time Matters&amp;reg;, Lexis Advance&amp;trade;, Lexis&amp;reg; for Microsoft&amp;reg; Office and more.&amp;nbsp; BONUS!&amp;nbsp; Attendees will receive a free, signed copy of Ari&amp;#39;s book, &lt;a target="_blank" href="http://www.amazon.com/Reinventing-Professional-Services-Building-Marketplace/dp/1118001907/ref=sr_1_1?ie=UTF8&amp;amp;qid=1306410631&amp;amp;sr=8-1"&gt;&lt;i&gt;&amp;quot;Reinventing Professional Services:&amp;nbsp; Building Your Business in the Digital Marketplace.&amp;quot;&lt;/i&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/p&gt;
&lt;h4&gt;&lt;b&gt;RSVP to &lt;a target="_blank" href="mailto:%20kimberely.riley@lexisnexis.com"&gt;Kim Riley&lt;/a&gt; 937-247-0210 by Friday, July 20th to attend!&lt;br /&gt;&lt;/b&gt;&lt;/h4&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;font-family:arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;orphans:2;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;background-color:#ffffff;float:none;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://www.lexisnexis.com/COMMUNITY/PORTAL/aggbug.aspx?PostID=215568" width="1" height="1"&gt;</description><category domain="http://www.lexisnexis.com/COMMUNITY/PORTAL/blogs/falconjp/archive/tags/online+marketing/default.aspx">online marketing</category><category domain="http://www.lexisnexis.com/COMMUNITY/PORTAL/blogs/falconjp/archive/tags/social+media+marketing/default.aspx">social media marketing</category><category domain="http://www.lexisnexis.com/COMMUNITY/PORTAL/blogs/falconjp/archive/tags/ari+kaplan/default.aspx">ari kaplan</category></item></channel></rss>